OSF Digital Delivers an Impressive User Experience for the City of Kaufbeuren

June 11 | 2018

Focused on delivering a content-rich, user-friendly, responsive experience

Québec City, Canada – June 11, 2018 OSF Digital announced today that it has recently completed the redesign of a website for the City of Kaufbeuren. This new, updated version of the site balances the desire for a modern and design-driven experience with the need to present a large volume of information in a way that is easily accessible.
Catering to a population of approximately 45,000 people, the website has been restructured to better meet the needs of citizens who are seeking information on a variety of subjects related to their daily lives. Content has been streamlined and organized into a more thematically structured manner. The goal of the home page is to provide the user with the information they’re seeking in just three clicks. The information architecture is guided by general themes around what a visitor to the site would be looking for and is driven by both a clear navigation bar and enhanced search functionality. By using responsive design, the website can adapt to meet a user’s needs on either a desktop computer, tablet or smartphone.
Our city had outgrown our oudated website and our online presence didn’t meet the expectations of our citizens, especially in terms of mobile friendliness so we decided to partner with OSF Digital to help us transform our online presence, said Andrea Hiemer, responsible for Public Relations, City of Kaufbeuren. The new website is very well received. Our users appreciate both the visual refresh, as well as the ability to easily find the essential information that they are seeking.” 
In the case of this website redesign, we worked closely with a core team to develop an easy-to-use, highly intuitive website structure that clearly presents the wide variety of services the city offers to its citizens, said Simon Schramm, CMS Division Director, OSF Digital. Our team enjoyed the challenge involved with distilling information from over 1000 pages and presenting this data in a visually pleasing, user-friendly way.” 

About OSF Digital

OSF Digital, winner of Salesforce’s 2016 Partner Innovation Award in Retail, is a leading global commerce solutions company providing technology, consulting, implementation and Online Shop Management services to emerging brands, premier brands and retailers. Our agile approach allows us to scale global growth more quickly and enable retailers to simplify the customer experience. With over 120 ongoing projects and eight years of worldwide deployments, OSF delivers innovative ecommerce solutions across channels, devices and locales. OSF has the following financial partners, HSBC and BDC and Salesforce Ventures is an investor.

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Contact: OSF Digital