OSF Digital Completes Salesforce Commerce Cloud Replatforming for Urban Barn

Canadian retailer reinforces their online presence with a scalable ecommerce platform

Québec City, Canada – May 08, 2019 – OSF Digital, announced today they have launched a new online commerce website for Urban Barn, a Canadian furniture and home décor retailer with fifty-five stores present in locations from British Columbia to Quebec.

Urban Barn’s existing ecommerce platform wasn’t able to keep up with the company’s growing business needs, and they were looking for a solution that could offer a modern and responsive experience for their customers on all devices. The company turned to OSF Digital and relied on their expertise in enabling brands to succeed in the rapidly changing ecommerce environment. OSF helped the Canadian retailer replatform urbanbarn.ca to Salesforce Commerce Cloud and fully leverage the scalability of this platform in order to provide a better customer experience.

OSF Digital performed the migration of Urban Barn’s legacy site over to Salesforce Commerce Cloud to help them achieve business growth from their ecommerce and omnichannel efforts. The agile, cloud-based ecommerce solution will facilitate customer engagement, boost conversion rates, and decrease shopping cart abandonment. The newly launched, feature-rich website handles multiple languages and is mobile responsive.

By leveraging several of OSF Digital ’s Salesforce Commerce Cloud cartridges, Urban Barn will gain a better understanding of their consumers, and will provide a frictionless shopping experience. Customer BEHAVIOR TRACKER, the only LINK cartridge that facilitates the integration of Google Tag Manager with Salesforce Commerce Cloud, will help the brand obtain comprehensive insights into their customer’s page browsing, shopping, and checkout behavior. With One Page CHECKOUT, Urban Barn’s registered and guest customers can complete the checkout process in only one step instead of the standard three pages required for entering shipping and billing information and then order placement.

OSF Digital also performed several third-party integrations, including Curalate, Live Chat, Bronto, DIS, My Registry, GiveX Gift Cards, WalkInto, Lookbook, PowerReviews, and Google ReCaptcha.

“We are proud to work with such a great Canadian brand,” said Alex McDuffie, Program Director at OSF Digital. “It’s been exciting to collaborate with Urban Barn on this project, as they are very demanding in terms of details, quality, and accuracy. They motivated us to push forward to deliver a solution that both meets the brand’s growing business needs and their customer’s expectations.”

“The success of any project to a great extent relies on the professionalism and pragmatic approach of both parties. Thanks to Urban Barn’s professional attitude and OSF’s proficiency, we were able to deliver this project with a high level of quality, on time, and under budget.” said Francois Carrette, Business Development Director at OSF Digital.

“With OSF’s meticulous performance we are now equipped with an ecommerce solution that helps us to deliver an exceptional customer experience,” said Kai Yeung, Director of Logistics & Business Solutions at Urban Barn. “We’re certain that our collaboration with OSF will result in a long-term relationship that will help us with our plans for international expansion.”