Québec City, Canada – July 03, 2019 – OSF Digital, announced the update to its product Affiliate ASSISTANT. This Salesforce Commerce Cloud cartridge is designed to provide merchants with a way to create affiliate programs that are managed directly from Salesforce Commerce Cloud’s Business Manager.
OSF’s Affiliate ASSISTANT is now compatible with Storefront Reference Architecture (SFRA), Salesforce Commerce Cloud’s new customization model and blueprint for site design. The cartridge allows affiliate partners to register for the merchant’s affiliate marketing program and have access to an easy to use dashboard, where they can select what products they want to promote. Merchants can view sales results within Business Manager.
Affiliate marketing is rapidly growing and used by businesses in a variety of industries including, retail, beauty and cosmetics, apparel and footwear, as well as the ticketing industry. The revenue generated from the affiliate marketing industry increased annually by a total of 10.1% between 2015 and 2019, and is estimated to become a $6.8 billion industry in 2020. By leveraging an affiliate program, merchants gain the ability to increase their brand exposure, promote their products to new audiences, attract new clients, and increase sales.
“OSF Digital’s dedication to innovation has motivated us to create products and solutions that enhance the functionality of Salesforce Commerce Cloud and simplify the day-to-day business processes for merchants,” says Simion Petrov, VP of Innovation & APAC Client Services, OSF Digital. “Our updated SFRA-compatible Affiliate ASSISTANT offers a short-cut for businesses seeking to tap into affiliate marketing and leverage its endless opportunities for increased sales.”
OSF Digital, winner of the 2018 Salesforce Lightning Bolt Trailblazer Award for Retail and Salesforce’s 2016 Partner Innovation Award in Retail, is a leading global commerce solutions company providing technology, consulting, implementation and online shop management services to emerging and premier brands and merchants. Our agile approach allows us to scale global growth more quickly and enable companies to enhance the customer experience. With over 250 ongoing projects and eight years of worldwide deployments, OSF Digital delivers connected commerce solutions across channels, devices and locales. OSF has the following financial partners: HSBC and BDC, and Salesforce Ventures and Delta-v Capital are investors.