OSF Digital Announces Product Feed for Facebook & Instagram – A New OSF Cartridge for Salesforce Commerce Cloud

Facilitating selling products via Facebook Shops and Instagram Shops

Québec City, Canada – September 9, 2020 – OSF Digital, announced today the launch of Product Feed for Facebook & Instagram, a new cartridge for Salesforce Commerce Cloud.

Product Feed for Facebook & Instagram facilitates the integration between Salesforce Commerce Cloud and the Facebook Shops products feed by enabling an easy export of a product catalog to Facebook Catalog Manager, empowering merchants to sell products from their digital store, via Facebook and Instagram Shops.

With Product Feed for Facebook & Instagram, merchants gain an easy way to leverage social commerce and expand their customer base by reaching new customers who already use Facebook and Instagram, and offering them a convenient way to shop without the burden of going through a long checkout process.

“Helping merchants meet their customers where they are has always been one of the focus points for OSF Digital. Seeing the growing trend of social media shopping, we developed a product that connects the Salesforce commerce platform with Facebook and Instagram Shops and allows for an effortless Facebook product catalog sync, empowering merchants to leverage the numerous sales opportunities of social commerce,” says Simion Petrov, VP of Innovation & APAC Client Services. “This product is the first in OSF’s line of cartridges for social commerce, and we soon expect to launch cartridges integrating other channels, such as Amazon, WhatsApp, and Google Shopping."