Product Feed for Facebook & Instagram facilitates the integration between Salesforce Commerce Cloud and the Facebook Shops products feed by enabling an easy export of a product catalog to Facebook Catalog Manager, empowering merchants to sell products from their digital store, via Facebook and Instagram Shops.
With Product Feed for Facebook & Instagram, merchants gain an easy way to leverage social commerce and expand their customer base by reaching new customers who already use Facebook and Instagram, and offering them a convenient way to shop without the burden of going through a long checkout process.
“Helping merchants meet their customers where they are has always been one of the focus points for OSF Digital. Seeing the growing trend of social media shopping, we developed a product that connects the Salesforce commerce platform with Facebook and Instagram Shops and allows for an effortless Facebook product catalog sync, empowering merchants to leverage the numerous sales opportunities of social commerce,” says Simion Petrov, VP of Innovation & APAC Client Services. “This product is the first in OSF’s line of cartridges for social commerce, and we soon expect to launch cartridges integrating other channels, such as Amazon, WhatsApp, and Google Shopping."
OSF Digital, winner of the 2019 Bolty Award for Best Digital Experience in the Retail and Consumer Goods category, the 2019 Partner Innovation Award in the Customer 360 category, and the 2018 Salesforce Lightning Bolt Trailblazer Award for Retail, is a leading global commerce solutions and digital transformation company that provides technology, consulting, implementation and online shop management services to emerging and premier brands, and merchants. OSF's agile approach allows it to scale global growth more quickly and enable companies to enhance the customer experience. With over 250 ongoing projects and eight years of worldwide deployments, OSF delivers connected commerce solutions across channels, devices and locales. HSBC and BDC are OSF Digital's financial partners, and Salesforce Ventures and Delta-v Capital are investors. For more information about OSF Digital, visit: osf.digital