Leading Global Cosmetics Company Enhances and Increases Their Online Retail Capabilities
Québec City, Canada – June 12, 2018
– OSF Digital
announced today that it has completed work on several key digital properties for L’Oréal Canada’s Active Cosmetics Division (ACD). New ecommerce-driven, multi-lingual websites have recently been launched in Canada for SkinCeuticals and LaRoche-Posay - with a new website for Dermablend currently in development and scheduled for release the summer of 2018.
OSF Digital initially created a custom ecommerce platform for L’Oréal referred to as LORA or L’Oréal Reference Application. A customized version of the Salesforce Commerce Cloud platform, LORA enables L'Oreal Group brands to launch, renew, run and evolve their ecommerce presence. Pages that are created using LORA are designed using a mobile-first approach with attention given to how they will be supported on desktop, tablet, and mobile devices.
The ACD group then worked with OSF Digital to develop ACD Core which is built on top of LORA and further extends the platform’s existing capabilities. Using ACD Core, L’Oreal Canada’s capitalizes on a central hub that leverages common functionalities shared across all brands, in both English and French. The company has reduced their implementation, maintenance, and evolution costs, benefits from a faster time to market and has profited from the constantly evolving ecommerce capabilities that the platform offers.
The philosophy of ‘build once and deploy to many’ is supported by this initiative as L’Oréal Canada’s Active Cosmetics Division now has a reusable platform providing them with easy maintenance and deployment, as well as the ability to rapidly release new sites. Overall, their capital expenditures are reduced by 70% and their time to market for the development of new websites is cut by 75% after using this new model. The ACD Core model has been a great success and is being considered for use within other divisions, countries, and zones at L’Oréal.
“We are proud of the work we have delivered for L’Oréal Canada as they continue to innovate within the ecommerce space,” says Ali Ouziame, Senior Engagement Director, OSF Digital. “They are pushing the online sales landscape to become more innovative, and our collaboration brings out the best of each of our companies.”
“OSF Digital has been working with our internal technology team for many years now and have become a valued partner contributing to our success,” says Florent Dubois, Director Digital at L’Oréal Canada ACD. “They offer a dedicated development team, that is skilled in the agile methodology. This philosophy ensures an always-on approach to our projects and delivers the results we need.”
About OSF Digital
OSF Digital, winner of Salesforce’s 2016 Partner Innovation Award in Retail, is a leading global commerce solutions company providing technology, consulting, implementation and Online Shop Management services to emerging brands, premier brands and retailers. Our agile approach allows us to scale global growth more quickly and enable retailers to simplify the customer experience. With over 120 ongoing projects and eight years of worldwide deployments, OSF delivers innovative ecommerce solutions across channels, devices and locales. OSF has the following financial partners, HSBC and BDC and Salesforce Ventures is an investor.
All trademarks and trade names mentioned herein are the properties of their respective holders and hereby acknowledged.Contact: OSF Digitalpr@osf.digital1-(888)-548-4344