Free White Paper: Canadian Brands Take the Next Step into Omnichannel Retail

November 17 | 2015

OSF and partners conduct study of developing retailers in Canada

Québec City, Canada – NOVEMBER 17, 2015 – IT professional services provider OSF Digital announced today a new white paper following a comprehensive study of growing Canadian retailers, called Canadian Brands Take the Next Step into Omnichannel Retail.

The report indicates that Canadian retail brands are constantly evolving, shifting their budgets and investments to build better strategies to connect with consumers across their increasingly non-linear paths to purchase. And in 2015, these brands have taken the next step into building out their omnichannel experiences.

But key findings indicate that while omnichannel is a boon to Canadian retail brands, it poses a unique problem in that many retailers are not keeping up with critical operational competencies—channel integration, inventory visibility and omni-fulfillment, for example—required in order to meet consumers’ evolving expectations for an increasingly seamless shopping experience.

The study reveals additional truths about struggling to connect with customers via mobile, innovating the in-store experience and leveraging customer service networks. These findings are reachable through the OSF Digital website, where you may download the white paper for free.

About OSF Digital

OSF Digital is a leading global commerce solutions company providing technology, consulting, implementation and managed services to emerging brands and premier brand retailers. Through extensive expertise in retail and technology, OSF delivers innovative solutions across channels, devices and locales with an agile approach to scale global growth more quickly, while enabling retailers to simplify the customer experience. Discover why 90% of our business comes from referrals.
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Contact: OSF Digital