Free White Paper: Canadian Brands Take the Next Step into Omnichannel Retail

OSF and partners conduct study of developing retailers in Canada

Québec City, Canada – NOVEMBER 17, 2015 – IT professional services provider OSF Digital announced today a new white paper following a comprehensive study of growing Canadian retailers, called Canadian Brands Take the Next Step into Omnichannel Retail.

The report indicates that Canadian retail brands are constantly evolving, shifting their budgets and investments to build better strategies to connect with consumers across their increasingly non-linear paths to purchase. And in 2015, these brands have taken the next step into building out their omnichannel experiences.

But key findings indicate that while omnichannel is a boon to Canadian retail brands, it poses a unique problem in that many retailers are not keeping up with critical operational competencies—channel integration, inventory visibility and omni-fulfillment, for example—required in order to meet consumers’ evolving expectations for an increasingly seamless shopping experience.

The study reveals additional truths about struggling to connect with customers via mobile, innovating the in-store experience and leveraging customer service networks. These findings are reachable through the OSF Digital website, where you may download the white paper for free.

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Contact: OSF Digital
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