Butlers are Connecting Content and Commerce with BlogLINK 2.0

Enhancing their customer experience by integrating WordPress and Salesforce Commerce Cloud

Québec City, Canada – April 08, 2019 – OSF Digital announced today that it has licensed its BlogLINK 2.0 software product to German lifestyle retail chain, Butlers GmbH & Co KG for use with its corresponding Salesforce Commerce Cloud website, www.Butlers.com.

The product will ensure the Cologne-based company is well-positioned to inspire customers to make informed decisions by providing them with additional information about its products, special offers and more. The highly relevant content that will now be showcased using BlogLINK 2.0 will drive traffic to their website and empower Butlers to create remarkable and personalized customer experiences.

BlogLINK 2.0 is SFRA compatible and the only cartridge certified by Salesforce for use with Commerce Cloud that brings blog articles from WordPress into a commerce site as Content Assets. Given the user-friendly nature of this product, BlogLINK was a natural choice for Butlers as the company wanted to find a way to streamline its internal process for content management. The product allows the retailer to integrate multiple blogs and multiple languages within Business Manager.

“OSF thrives on seeing how our products and solutions improve the bottom-line for merchants who are seeking a demonstrated way to enhance their customer’s experience,” says Silke Schappner, Director Cloud Business Development DACH at OSF Digital. “We are looking forward to the exciting results to follow from Butler’s adoption of BlogLINK including increased website traffic, a vastly improved customer journey, and an enhanced brand image.”