The search tool can be a powerhouse on any ecommerce website. In this webinar, we will discuss how you can make it easier for your online shoppers to find what they want faster. We will dive deeper into site search tactics, such as auto-populating the search bar, placing filters at the top of the product listing page, and implementing suggestions for empty search results.
In this session you will learn:
- Insights from the newly released Salesforce Q2 Shopping Index, highlighting the latest ecommerce and search metric trends
- Industry benchmarks and search best practices from OSF's 2023 Omnichannel Retail Index
- How to remove search and navigation friction points in your omnichannel customer journey
- Site search tactics that convert, increase engagement and AOV
- Best practices in website navigation
- Real-world use cases of online shopping engagement
Panelists include:
- Michelle Grant, Director, Strategy and Insights, Retail and Consumer Goods, Salesforce
- Sergio Iacobucci, Senior Director of Ecommerce Marketing, Coveo
- Rich Siefert,Senior Consultant, Digital Strategy, OSF Digital
