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Increasing Marketing Campaign Conversions

Founded in 2013, Vindi is a leader in online payment solutions in Brazil, with a focus on recurring collection and billing. Vindi helps thousands of service companies, e-commerce, subscription businesses, SaaS, gyms, accounting and various sectors to professionalize their billing through innovative and reliable technology.

Vindi’s sales and marketing operations were siloed and inefficient, resulting in lost leads. The company wanted to increase alignment and visibility across sales and marketing and move to a platform that could scale with the business. Vindi turned to OSF Digital to streamline the business to proven sales and marketing platforms with improved communication tools to integrate operations and create meaningful, personalized journeys.

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OPTIMIZING MARKETING CAMPAIGN PERFORMANCE
12% INCREASE IN MARKETING LEAD CONVERSIONS
UNIFIED SALES AND MARKETING SYSTEMS
POWERFUL MARKETING AUTOMATION TOOLS
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OSF Digital migrated Vindi to Salesforce Sales Cloud, a powerful, scalable platform, and to Salesforce Pardot, a platform with a rich set of tools for marketing automation. We integrated the platforms with Vindi’s existing ecosystem to unify sales and marketing operations as well as data.

With this solution, Vindi optimized marketing campaign performance and created more efficient processes with greater visibility on individual and team performance. Through the holistic view of sales and marketing data on a reliable platform, Vindi increased marketing lead conversations by 12%.

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THIS SOLUTION MIGHT BE RIGHT FOR YOU IF YOU:

  • Have siloed marketing and sales systems
  • Need to improve marketing campaign performance
  • Want a more complete view of your customers