OSF Digital Continues Re-Platforming Projects for L’Oreal Canada with Delivery of Shu Uemura

Core-cartridge and repeatable engineering enable OSF to complete redesigned Shu Uemura online store

IT professional services provider OSF Digital announced today the delivery of a redesigned and re-platformed online store for L’Oreal Canada brand Shu Uemura. The maker of high-end cosmetics, hair products and beauty accessories is the second L’Oreal Canada brand to work with OSF for their migration to the robust, cloud-based Demandware® Commerce platform. The site offers a truly unique shopping experience thanks to responsive design, a custom make-up palette tool, and a redesigned user interface.

L’Oreal Canada turned to OSF after successfully completing projects for luxury skin-care brand Biotherm, this time tackling all-new features and functionality for Shu Uemura’s online store. Drawing on their experiences with Biotherm, OSF based the Shu Uemura site on the same core-cartridge, giving L’Oreal Canada a repeatable common structure to make future implementations quick and easy. This process allowed OSF to deliver the completed online store in three months and on a smaller budget.

OSF’s extensive background of Demandware projects gave them the experience and technical ability necessary to deliver the online store in such a small amount of time.  “We excel at delivering solutions that provide consumers with a superior shopping experience,” said Gerard Szatvanyi, President and CEO of OSF Digital. “Our previous success with L’Oreal Canada enabled us to be efficient and clear during all phases of the project.” The result is a feature-rich e-boutique designed to engage the consumer across multiple channels, encouraging them to make the best purchasing decision for their needs.

“The ECommerce market is booming in Canada. Consumers’ shopping behavior online is constantly evolving. Having the right platform jointly with innovative partners is key to meet our consumers’ expectations “said Martin Aubut, Director, Interactive Marketing and ebusiness strategy at L’Oréal Canada. “OSF assists us with new technology and gives us the ability to deploy many brand sites in an efficient manner, making technology a driver for growth.”