OSF Digital Completes Salesforce Commerce Cloud Replatforming for MO, a brand of Sonae Sports and Fashion

Leveraging the robust functionalities of an agile ecommerce solution

Québec City, Canada – May 31, 2019 – OSF Digital announced today the release of a new ecommerce site for Modalfa – Comércio e Serviços S.A. doing business as MO. This consumer goods business is a part of the Sonae Sports & Fashion group of brands and is focused on marketing and selling a wide range of clothing, footwear and accessories. MO operates 120 stores and is one of the largest textile fashion brands in Portugal. The company also has a presence in Spain, Cambodia, Guatemala, Lebanon, Angola and Mozambique.

MO’s existing ecommerce solution was complex and expensive to maintain and update. The company aimed to improve its ecommerce presence and deliver an enhanced customer experience, leading MO to engage OSF Digital for this replatforming project.

OSF Commerce performed an implementation of Salesforce Commerce Cloud based on SFRA (Storefront Reference Architecture), ensuring easy site deployment. The shared architecture of SFRA will help Sonae to go to market faster and simplify the ecommerce ecosystem for the entire family of brands within the Sonae Sports & Fashion group.

“MO focuses on offering its customers the value proposition of simplifying their choices when it comes to dressing the whole family. We wanted to be able to deliver a delightful customer experience without any constraints regardless of the devices our customers choose to do their shopping from. We were looking for a solution with strong omnichannel capabilities that was also scalable and agile and would be able to grow along with our business needs across different geographies,” said Nuno Miller, CDO/CIO at Sonae Sports & Fashion. “We’re already seeing results of this project and our sales have increased. Thanks to OSF’s commerce website replatforming based on SFRA, we’re now able to accelerate our plans for ecommerce expansion involving other Sonae brands.”

“We’re always happy to tackle challenges and undertake complex projects like this Salesforce Commerce Cloud replatforming for MO. This work encompassed multiple integrations built from scratch by the OSF team and a large amount of data migration between three different platforms,” said Alvaro Minguillon, Senior Sales Executive at OSF Digital. “We’re happy to have joined Sonae in this ambitious initiative, and we’re looking forward to supporting their bold moves into new markets.”