Former Merkle COO and Dentsu Chief Data Officer, International Markets joins OSF to lead global delivery excellence and support Salesforce-first growth strategy
Quebec City, Canada (August 11, 2025) OSF Digital, an AI-powered digital transformation services and consulting company, has appointed Sandra Swindle as Executive Vice President of Global Delivery. A seasoned executive with deep expertise in enterprise operations, data strategy, and marketing technology, Sandra will play a critical role in strengthening OSF’s global delivery model and advancing its Salesforce-first transformation mission.
"We are thrilled to welcome Sandra to our executive team,” said David Northington, CEO of OSF Digital. “Her proven leadership in scaling high-performing, data-driven operations will accelerate our global delivery strategy and help us deliver even greater value to our clients.”
Reporting directly to Northington and working closely with COO Alin Dorobantu, Sandra will help lead OSF’s next-generation delivery strategy, focusing on AI enablement, global standardization, offshore expansion, and margin efficiency. Her appointment signals OSF Digital’s continued investment in building a world-class delivery engine that supports the growing complexity and scale of Salesforce transformations worldwide.
“I’m excited to join OSF at a time when the intersection of AI, cloud, and global delivery is redefining how transformation happens,” said Sandra Swindle. “Together with OSF’s leadership, I look forward to building a next-generation delivery engine that’s as intelligent as it is scalable.”
Sandra joins OSF Digital at a pivotal moment, bringing decades of global leadership across data strategy, enterprise operations, and marketing technology. As former Chief Data Officer at Dentsu, she led large-scale data governance and maturity initiatives. Prior to that, she served as Global COO of Merkle, where she oversaw operations across 15 markets, 17,000 employees, and $2 billion in annual revenue—driving both organic growth and strategic acquisitions.
Her appointment signals OSF Digital’s deepening commitment to Salesforce-first transformation excellence across North America and beyond. Sandra’s expertise in cloud-native delivery models, offshore expansion, and global operating frameworks will be instrumental in scaling our next-generation delivery capabilities.
In her new role, Sandra will lead efforts to standardize and integrate delivery operations, unlock margin efficiencies, and embed AI across client solutions. Working closely with OSF’s leadership and Salesforce ecosystem partners, she will help position OSF as the trusted transformation partner for enterprises navigating AI-led, multi-cloud evolution.
To learn more about OSF Digital, visit: osf.digital.
About OSF Digital
OSF Digital is a global, AI-powered digital transformation leader with expertise in connecting technology and strategy to drive business success. With several Salesforce awards for multi-cloud innovation, a member of multiple Salesforce Partner Advisory Boards, and a proven playbook for Customer 360 success, OSF Digital seamlessly guides enterprises through their entire digital transformation journey. With a client community spanning multiple industries around the globe, OSF Digital provides personal attention and the highest level of connection with a local presence throughout North America, Latin America, APAC, and EMEA. For more information about OSF Digital, visit osf.digital.
