OSF Digital strengthens its Salesforce-first leadership in LATAM & Iberia
Quebec City, Canada (June 18, 2025) OSF Digital, an AI-powered digital transformation services and consulting company, is pleased to announce the appointment of Alexandre Arello as Vice President and General Manager of its LATAM & Iberia Business Unit. With over 30 years of leadership in CRM, business intelligence, and digital business solutions, Alexandre will play a critical role in advancing OSF’s strategy-led, outcomes-focused growth across these regions. His deep expertise will support the continued expansion of OSF Digital’s Salesforce-first consulting and delivery capabilities.
"We are thrilled to welcome Alexandre Arello to the OSF Digital team as our Vice President of LATAM & Iberia,” said David Northington, CEO of OSF Digital. “His experience leading multi-cloud Salesforce practices and his proven ability to scale regional businesses will be instrumental in delivering measurable outcomes for our clients. Alexandre embodies OSF’s partnership mindset—aligning with customer strategy, embedding into local markets, and driving innovation that delivers lasting value.
Most recently, Alexandre served as a Partner at Ernst & Young, leading customer engagement platform strategies across Salesforce and Microsoft Dynamics. He previously headed the Salesforce practice for LATAM at IBM and held leadership roles at Deloitte where he built and scaled their Salesforce consulting business. Across these roles, Alexandre has consistently delivered business-led digital transformation grounded in CRM strategy, platform execution, and regional market insight.
“I am excited to join OSF Digital and lead the LATAM & Iberia Business Unit,” said Alexandre Arello, VP and GM of LATAM & Iberia at OSF Digital. “I look forward to collaborating with our talented regional teams to help clients accelerate time to value and unlock the power of Salesforce for their businesses. OSF’s mission to deliver trusted, outcome-driven, customer-first transformation resonates deeply with my experience and vision.”
Alexandre’s appointment underscores OSF Digital’s commitment to strengthening its Salesforce-first transformation capabilities across Latin America and Iberia. His track record in driving customer engagement, platform strategy, and measurable business impact will support OSF’s regional clients in achieving sustainable, scalable growth through data, AI, and trusted advisory services.
To learn more about OSF Digital, visit: osf.digital.
About OSF Digital
OSF Digital is a global AI-powered digital transformation leader with expertise in connecting technology and strategy to drive business success. With several Salesforce awards for multi-cloud innovation, a member of multiple Salesforce Partner Advisory Boards and a proven playbook for Customer 360 success, OSF Digital seamlessly guides enterprises through their entire digital transformation journey. With a client community spanning multiple industries around the globe, OSF Digital provides personal attention and the highest level of connection with a local presence throughout North America, Latin America, APAC, and EMEA. For more information about OSF Digital, visit OSF Digital.
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All trademarks and trade names mentioned herein are the properties of their respective holders and hereby acknowledged.Contact: OSF Digital[email protected]1-(888)-548-4344
