OSF Digital Acquires UK eCommerce Agency, Blueleaf

May 24 | 2019

Enhances the global digital commerce leader’s capabilities, positioning it for accelerated growth

London, UK – May 24th, 2019 OSF Digital today announces the acquisition of award-winning UK eCommerce agency Blueleaf - whose clients include Laura Ashley, Life Style Sports, Tate Modern and V&A Museum – as part of its strategy to build a significant presence in the UK.

Founded in 1999, with offices in the UK and Bulgaria, Blueleaf provides top retailers and brands with planning, UX, development and support for complex projects built on Salesforce Commerce Cloud, one of the world’s leading eCommerce solutions. Since 2014, Blueleaf has been working with growth and rel="noopener noreferrer" M&A advisory firm, Waypoint Partners, which has advised the company on how to scale its business and prepare itself for major investment.

Following the acquisition, Blueleaf will become OSF Digital UK, giving the Canadian company an established delivery center in the UK to help grow its client base in the market. Blueleaf’s existing retail clients will now have access to OSF Digital ’s global network of 32 locations, as well as its extensive suite of multi-cloud, B2B and B2C commerce solutions.

Blueleaf’s acquisition follows a $23M USD equity investment OSF Digital announced earlier in May led by Delta-v Capital with participation from Salesforce Ventures, Salesforce’s corporate investment arm. The increased capital will help OSF to attract additional talent, invest in AI-based technologies and finance complementary acquisitions around the world.

“Our team is delighted to welcome Blueleaf to the OSF family,” said Gerry Szatvanyi, CEO of OSF Digital . “This acquisition will help our company to deliver exceptional service to our valued clients and fulfill their desire for transformative digital commerce experiences. As OSF continues to make bold moves in the commerce industry, we are continuing to increase our capacity to deliver complex projects for brands who are driven towards growth on a global scale.

“Blueleaf shares OSF’s mission to assist retailers and brands with their aspirations towards fusing creativity and technology in a way that generates results and engages and captivates shoppers,” said Adrian Lomas, Founder and CEO of Blueleaf. “We’re excited to join OSF as it’s a company that is constantly innovating and has made a considerable impact on how digital commerce is conducted on a global scale.”

Commenting on Blueleaf’s acquisition, Miles Welch, Partner at Waypoint Partners, said, “Blueleaf has managed to build a world-beating Salesforce advisory business with great execution capability, unrivaled in the UK market. With OSF Digital ’s international footprint and its complementary expertise and solutions, this will make for a winning combination. We’re proud to have been involved in Blueleaf’s impressive growth journey.”

About OSF Digital

OSF Digital, winner of the 2018 Salesforce Lightning Bolt Trailblazer Award for Retail and Salesforce’s 2016 Partner Innovation Award in Retail, is a leading global commerce solutions company providing technology, consulting, implementation and online shop management services to emerging and premier brands, and merchants. Our agile approach allows us to scale global growth more quickly and enable companies to enhance the customer experience. With over 120 ongoing projects and eight years of worldwide deployments, OSF Digital delivers connected commerce solutions across channels, devices and locales. OSF has the following financial partners: HSBC and BDC, and Salesforce Ventures and Delta-v Capital are investors. For more information, visit:

About BlueLeaf

Blueleaf is a well respected Salesforce Gold partner, led by Co Directors Adrian Lomas (Founder and CEO) and Rob Smith (CTO). Established in 1999, they are a multi award winning team, with offices in Cheshire, London and Sofia.

About Waypoint Partners

Waypoint Partners is the leading growth and M&A advisory firm, working globally with shareholders and their leadership teams in the creative, marketing and technology sectors to grow and realize value. Waypoint Partners has worked with over 200 businesses across the UK, Europe, U.S. and Asia. It has offices in London, Edinburgh and New York. For more information, visit: Waypoint Partners

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Contact: OSF Digital
[email protected]