Ann Summers Strives Towards Impeccable Customer Experience with WordPress to Salesforce Commerce Cloud Integrator

March 22 | 2017

Using OSF Digital’s product, BlogLINK, Ann Summers keeps target audiences informed about latest news and special offers

Québec City, Canada – MARCH 22, 2017 – OSF Digital, announced today that it has licensed its BlogLINK software product to Ann Summers Limited for its corresponding Salesforce Commerce Cloud website, The software allows the UK retailer to continue using WordPress as a content management system, now with the advantage of having blog articles natively appear as Content Assets on the ecommerce website. The integration simplifies website content management, unifies blog and e-store traffic and offers visitors an overall improved shopping experience.
“We’ve been looking for a solution with broad functionality that would allow us to effortlessly post blog content in Salesforce Commerce Cloud,” says Parmjit Chohan, Digital Product Manager at Ann Summers. “With OSF’s solution, we can bring all our blog articles to Commerce Cloud right away, using WordPress as our CMS.” 
BlogLINK, the only LINK certified cartridge that integrates WordPress blogs with Commerce Cloud ecommerce websites, allows Ann Summers Limited to create a seamless brand experience for their customers, improve engagement and drive more traffic to their online store. This integration enables retailers to speak out to customers successfully by providing them with relevant content and manually selecting Featured Articles and Popular Posts.
“We always support retailers in their commitment to create a better brand experience for their customers,” says Oana Dereli, Director of Business Development at OSF Digital. “We’re pleased to see that our solution enables Ann Summers to promote what is relevant to their target audience and accomplish their business goals.”

About OSF Digital

OSF Digital, winner of Salesforce’s 2016 Partner Innovation Award in Retail, is a leading global commerce solutions company providing technology, consulting, implementation and Online Shop Management services to emerging brands, premier brands and retailers. Our agile approach allows us to scale global growth more quickly and enable retailers to simplify the customer experience. With over 120 ongoing projects and eight years of worldwide deployments, OSF delivers innovative ecommerce solutions across channels, devices and locales.
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Contact: OSF Digital