Product Feed for Facebook & Instagram

Easy Product Catalog Export

About the Product

Product Feed for Facebook & Instagram

As a merchant, you are always looking to expand sales and adding social commerce into the multi-channel distribution mix is a way to do this. With the help of OSF Digital and Product Feed for Facebook & Instagram, our cartridge for Salesforce Commerce Cloud, you can now integrate Facebook Shops and Instagram Shops with your Salesforce Commerce Cloud-based ecommerce store by exporting the product catalog from your commerce store to your social stores.

Leverage your fan base from your social media pages and reach new customers who use Facebook and Instagram by synchronizing your product catalog with these channels’ shopping functionalities — and sell directly from their apps. Delight your apparel, footwear, or cosmetics shoppers with the same store-like experience and quick in-app ordering, or redirect them to your ecommerce website in markets where in-app checkout is not available.

Main Features

  • export

    Export Product Feed

    List products on Facebook Shops and Instagram Shops and schedule automatic updates for products listed on these social commerce channels.
  • inventory threshold


    Set a certain inventory threshold, where only products with enough inventory will be listed in Facebook and Instagram Shops.
  • product attributes

    Product Attributes

    Each social media channel has certain product attributes available, which you can use to add to each of your listed products.
  • Attribute Mapping


    You can define additional attributes on product model and map them to FB/IG supported attributes without code modifications each time there is an update on the catalog.
  • in-app checkout

    In-App Checkout

    Your customers will shop easier than ever before. They will be able to check out without leaving the social media app or go directly to your Salesforce Commerce Cloud-based store if the in-app checkout functionality is not available in their location.
  • product tagging

    Product Tagging

    Shoppers can select a product directly from a post through the product tagging functionality.
  • order process

    Order Process

    In-app orders are processed in Facebook Commerce Manager and in Salesforce Commerce Cloud Business Manager if the shopper is redirected to the ecommerce store, where they will finalize the checkout process.
  • Reduce Manual Labour


    Benefit from the automated process and avoid manually updating and creating products in Meta Commerce Manager by utilizing Data Feeds.


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Our Salesforce Commerce Cloud Expertise

Salesforce Commerce Cloud Level 2 CertifiedSalesforce Commerce Cloud LINK Certified PartnerSalesforce Commerce Cloud Support Certified

We are the only Salesforce partner globally to reach Expert status in four major commerce categories: B2B Commerce, B2C Commerce, Consumer Goods and Retail. We have also received the 2020 Salesforce Partner Award for the most relevant Salesforce Commerce Cloud project. These awards add to our portfolio of distinctions, including the 2019 Bolty Award for Best Digital Experience in the Retail and Consumer Goods category, the 2019 Partner Innovation Award in the category of Customer 360, the 2018 Salesforce Lightning Bolt Trailblazer Award for Retail, and Salesforce’s 2016 Partner Innovation Award in Retail.