Product Feed for Facebook & Instagram

Easy Product Catalog Export

About the Product

As a merchant, you are always looking to expand sales and adding social commerce into the multi-channel distribution mix is a way to do this. With the help of OSF Digital and Product Feed for Facebook & Instagram, our cartridge for Salesforce Commerce Cloud, you can now integrate Facebook Shops and Instagram Shops with your Salesforce Commerce Cloud-based ecommerce store by exporting the product catalog from your commerce store to your social stores.

Leverage your fan base from your social media pages and reach new customers who use Facebook and Instagram, by synchronizing your product catalog with these channels’ shopping functionalities—and sell directly from their apps. Delight your customers with the same store-like experience and quick in-app ordering or redirect them to your ecommerce website in markets where in-app checkout is not available.

Main Features

  • export

    Export Product Feed

    List products on Facebook Shops and Instagram Shops and schedule automatic updates for products listed on these social commerce channels.
  • Inventory Threshold


    Set a certain inventory threshold, where only products with enough available inventory will be listed in Facebook and Instagram Shops.
  • product attributes

    Product Attributes

    Each social media channel has certain product attributes available, which you can use to add to each of your listed products.
  • in-app checkout

    In-App Checkout

    Your customers will shop easier than ever before. They will be able to check out without leaving the social media app, or go directly to your Salesforce Commerce Cloud-based store if the in-app checkout functionality is not available in their location.
  • product tagging

    Product Tagging

    Shoppers can select the product they want to buy, directly from a post, through the product tagging functionality.
  • order process

    Order Process

    In-app orders are processed in Facebook Commerce Manager and in Salesforce Commerce Cloud Business Manager, if the shopper is redirected to the ecommerce store, where they will finalize the checkout process.


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Related Articles, White Papers, Case Studies & More


    OSF Digital announces Product Feed for Facebook & Instagram – a new OSF cartridge for Salesforce Commerce Cloud, which facilitates selling products via Facebook Shops and Instagram Shops.

    Read Press Release
  • Retail’s new reality: Digital-first, fluid, and agile

    Consumers expect retailers to have ecommerce and mobile capabilities. Their expectations are high; they bank on researching each stage of the purchase journey online. Real-time accuracy and transparency are essential, as is a seamless experience.

    Read Article

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Our Salesforce Commerce Cloud Expertise

Salesforce Commerce Cloud Level 2 CertifiedSalesforce Commerce Cloud LINK Certified PartnerSalesforce Commerce Cloud Support Certified

Winner of 2019 Bolty Award for Best Digital Experience in the Retail and Consumer Goods, 2019 Salesforce Partner Innovation Award for Customer 360, Bolty Award in the Retail Category at Dreamforce 2018 and Salesforce 2016 Partner Innovation Award in Retail, we’ve successfully launched over 200 stores for more than 80 brands, helping global merchants achieve international, omnichannel and commerce optimization goals. We are a Level 2 certified partner, a LINK Joint Customer and Support Certified, with over 15 cartridges developed for Salesforce Commerce Cloud, having our products used by numerous customers around the world.