UK retail brands adopt omnichannel strategies to innovate the in-store and digital shopping experience

UK retailers are responding to customer demand for omnichannel services that enable them to shop wherever, whenever and however they want. But while some have fully operational systems in place, and others are making good progress in their journey towards joined-up commerce, a significant minority are yet to make a start on integrating systems that underpin modern retailing.

This white paper analyses the findings of a study by OSF Digital — in partnership with Internet Retailing, Demandware and e-Spirit — and provides insight into developing omnichannel maturity in the UK. You will discover: