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The Connected Commerce Boom – Powered by Millennials

The Connected Commerce Boom – Powered by Millennials

The latest target market retailers are courting is Millennials, and their purchasing power is expected to hit an all-time high in 2020. It is for this reason that your planning must start now to ensure that you can effectively meet their unique and exacting needs.

In The Connected Commerce Boom – Powered by Millennials, you will learn:

  • who they are and how much of an impact they’re expected to make
  • the importance of mobile for this group
  • the difference that user experience can make
  • the value of relevant content
  • the power of feedback, social media and community engagement
  • the opportunity for offering self-service
  • why data matters more than ever
  • how connected commerce can help your attract and retain their attention
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