The UK sporting and outdoor equipment retail market is valued at £8 billion and grew at an estimated 3.9% annually over the last 5 years. A handful of major brands command a significant proportion of that spending. At the other end of the scale, general retailers have been cashing in on the trend for athleisure and low-cost sports clothing. But there is still an opportunity for specialist sports and outdoor brands to take their share of equipment and clothing sales, not to mention apps and other services.
This joint white paper from OSF Digital and Sitecore provides insights and hands-on recommendations for business success in the sports and outdoor market from several UK top sporting brands. You’ll find the answers to the following questions: