When done correctly, applying personalization methods to ecommerce websites can have significant benefits for merchants. By taking an intimate approach to interacting with clients, positive results such as increased sales, reduced cart abandonment rates, and a more positive view of their brand’s image are but a few outcomes that can be gained.

In Achieve Customer Delight Through Online Contextual Strategies, you will learn:

• why ecommerce personalization is so important
• how ecommerce personalization works
• what is involved in planning your personalization efforts
• how to apply personalization rules
• what to consider when measuring your activities
• tips for optimal personalization