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What North American Grocers Can Learn from the European Model

What North American Grocers Can Learn from the European Model

FEATURING: The Food Industry Association (FMI), Salesforce, and OSF Digital

Insights and lessons learned from the habits and preferences of European grocery shoppers and the factors driving to an online channel shift.

Insights and lessons learned from the habits and preferences of European grocery shoppers and the factors driving to an online channel shift.

Some European consumers reduced the amount they shop for groceries online, BUT up to 29% have increased their online grocery shopping resulting from the pandemic.

Watch this on-demand webinar and find out what North American grocers are learning from Europe, based on the latest Salesforce research.

Find Out:

  • What grocers have learned from the pandemic
  • How consumer behaviors have changed
  • Why shifting to online gives grocers an advantage
  • How owning the customer experience grows retention
  • What grocery shopping trends will evolve in 2022

Panelists include:

  • Eron Sunando, VP, Commerce Cloud GTM & Transformation, Salesforce
  • Steve Markenson, Director, Research & Insights, The Food Industry Association (FMI)
  • Kimberly Barach, Snr Manager, Retail Industry Advisor, Salesforce
  • Becky Wright, VP, Salesforce Alliance and Marketing, OSF Digital