UK – Client team

Colin Robinson
Colin Robinson Regional Vice President, UKI
Colin has helped global and local organisations achieve their digital transformation and customer goals over the course of the last 20 years. In this time he has been involved in sales, leadership, general management and client delivery roles in services organisations, with experience across start-ups, scale-ups and global firms. He has a particular interest in innovation.
Adrian Lomas
Adrian Lomas Global Communications and Culture Director
Adrian leads the UK delivery team for all marketing activities and also fronts any new sales opportunities in the UK. Adrian originally established and led Blueleaf, a specialist Salesforce Commerce Cloud team for 20 years, before being acquired by OSF in 2019. It’s all about the people for Adrian. Since the acquisition, Adrian is only focussed on building the deeper relationships in Salesforce and the wider eco system, along with the new opportunities we now help.
Rob Smith
Rob Smith Senior Director of Commerce
Rob's that rarest of animals - a techie who's as good with people as he is with technology. He has built a great depth of experience of what does and doesn't work in ecommerce with a particular focus on Salesforce Commerce Cloud. Rob's driven to building clients' businesses online, helping them maximise their investment and optimise their customer experience. He regularly advises big name brands on their next steps, assisting them in constructing effective roadmaps for success.
Tim Jenkins
Tim Jenkins Sales and Business Development Director
Tim helps local and global businesses to achieve their international, omnichannel and unified commerce goals. He works with brand retailers, manufacturers, and suppliers to understand their business requirements, choose, implement and customise the right solution and seamlessly integrate them with their core commerce and business applications.
Oana Dereli
Oana Dereli Sales and Business Development Director
Oana is an agile and creative corporate entrepreneur with over 15 years of experience in advising companies on how to effectively develop their businesses and have strong and clear interactions with their audiences. As OSF’s Director of Business Development UK, she easily finds new channels for our company to connect with B2B and B2C companies, further expanding OSF’s strategic partnerships.
Stephanie Stanton
Stephanie Stanton Marketing Manager
Stephanie has 3 + years’ experience in planning and re-branding as well as in implementing strategic events, sales opportunities and marketing initiatives. To achieve both personal and organizational goals, she enjoys working in a growth-oriented environment that is focused on success. When not at work, you can often find her playing hockey, walking her bulldogs, and finding new adventures along the way.
Chris Jones
Chris Jones UX Director
Chris leads the User Experience team at OSF, designing award-winning ecommerce sites for the likes of Tate, V&A, Life Style Sports, Laura Ashley and Babyliss. He's been involved in user-focused digital design for over 20 years and helps our clients improve conversion rates by making their sites as easy to use and as engaging as possible. He manages a team of designers and business analysts who are passionate about getting to know our clients' customers, defining improvements, and designing ecommerce websites that provide retailers with an outstanding ROI.
Peter Smith
Peter Smith Technical Architect
Peter's passion for creative, user-friendly websites has been with him his whole career. From early on, he had dedicated himself to help and educate SMEs in Wales on the use of the Internet. Today he assists the likes of Tate and the V&A with their brand needs by running workshops and requirements gathering. With his extensive experience in Salesforce Commerce Cloud, he has progressed through the ranks from web developer to Solution Architect. Peter is exceptionally skilled in leading projects that push the boundaries of Commerce Cloud whilst ensuring that our team delivers quality work through quality thinking.
Yuriy Boev
Yuriy Boev Head of Development
Yuriy started his professional path as an accountant but quickly realised development was much more interesting and fun. Twelve years ago, he began his journey as a developer, and his passion and commitment led him to the place he wanted to be today. He’s leading a great team of developers and works on continuous delivery improvements to ensure OSF’s clients are happy and his teammate’s lives are made easier.
Mihail Yonchev
Mihail has been a passionate guardian of quality since he joined the industry more than a decade ago. Keen on agile principles, he believes that quality is never an accident, but the result of intelligent effort. Mihail is always seeking improvements and looking for new ways to generate a higher ROI.

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OSF Digital



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Québec, Québec G2K 2H6

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Office# 1340

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ON M5C 1B6


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Cheshire CH3 9GA

01829 708800

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Porto Alegre - RS,

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Palais de la Bourse 59800 Lille

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Kristal İş Merkezi

No:136/1 K:1 D:1 Alsancak İzmir

+90 232 700 2549

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Calea Plevnei 159, Business Garden Bucharest, Building C, 4th floor, Bucharest

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sc. B, 7th floor, jud. Cluj

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United Business Center 4, jud. Iasi

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Coral Center Building, jud Arges

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Carol Office Center, Craiova, jud. Dolj

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str. Mihai Viteazul nr. 19, bl. C1, et.1,
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