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Brother International Europe Launches Sitecore CMS for Feature-Rich OmniJoin Website

Technologies: Sitecore CMS

Type: Content Management System

OSF Digital and Brother International Europe (BIE) of Manchester, England have completed a new Sitecore CMS project—to deliver a responsive designed website that provides clever new features and improved UX for customers of Brother’s web conferencing product, OmniJoin. Currently piloted in France, the solution could potentially be rolled out across other European markets.

OmniJoin is a web-based video conferencing product and—while accessible through a separate web portal, desktop clients and mobile apps—its dedicated website is a key customer touchpoint. It has to function seamlessly and offer compelling content.
BIE initially partnered with OSF Digital in 2010 to work on web development and cloud computing processes, and chose the company again for this project—looking to take the OmniJoin website to the next level.

The result is a new Sitecore CMS-driven site that offers a central destination for French OmniJoin customers and prospects, while maintaining the trusted look and feel of the Brother web presence.

Simon Stones, Senior Manager, S&S Division at BIE, said: “Getting OmniJoin’s website right for our customers is of strategic importance. It’s about translating our uncompromising ‘At your side’ ethos for customer interactions on the web. OmniJoin is an incredibly well-built solution for online collaboration, and its web presence has to do it justice at all times. OSF has done a fantastic job delivering against this challenge.”

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The dedicated new product website gives customers access to product licenses and trial subscriptions, as well as product information, webinars and FAQs. Other notable features include a news aggregator and a calculator that shows the business benefits of OmniJoin for individual customers. The delivered solution is ready to take advantage of Sitecore’s personalization and A/B-testing features to continuously improve Brother’s customer experience in the future.
Simon Schramm, Lead Project Manager at OSF Digital, said: “Respect for Brother’s ‘At your side’ philosophy was at the core of the bespoke solution we created. We are proud to have delivered stand-out, uncompromising functionality and sheer demonstrability of the potential OmniJoin unlocks for customers wishing to harness the seamless convenience of cloud- based video conferencing. It was a pleasure to innovate on behalf of this leading global brand.”