Bouclair Inc. is a privately owned Canadian company and lifestyle brand that offers home fashion and décor products including furniture, window coverings, bedding, lighting, home accents, wall décor and seasonal products both through its retail stores across Canada and online.
Bouclair were looking for a dynamic ecommerce solution since their previous platform was not delivering in terms of scalability, stability and performance. The absence of an integration with OMS was not allowing them to provide customers with a ’pick-up in store’ option which raised challenges in connecting the customer’s shopping experience online and in-store.
They embarked on a journey towards digital transformation having previously implemented OMS and PIM solutions, as well as Salesforce Service and Salesforce Marketing Clouds. Having all these platforms disconnected and therefore working in silos, resulted in Bouclair lacking a single view of the consumer and dealing with incomplete or duplicated customer data. Their goal was to become more customer-centric, better personalize communications with consumers, and provide unified commerce experiences.
“Bouclair is committed to delivering customer satisfaction, and this solution provides our support, sales and marketing teams with a solid platform to extend their activities. Having all our Salesforce Commerce, Service and Marketing Clouds communicate with each other helps us to better understand our consumers and provide them with richer shopping experiences. Fully leveraging OSF’s expertise in multi-cloud integration and knowledge of the most efficient use cases for the retail industry, helps us gain efficiency, save time and use the data we’ve obtained from our customer base in a way that enhances their journey on our website.”