Berluti – founded in 1895 is an essential member of the acclaimed House of LVMH Group. As one of the oldest shoemakers in Paris, the company takes a bespoke philosophy towards the design and craftsmanship of its luxury shoes, boots, and accessories. With its reputation as a luxury brand, the ability to allow customers to personalize their products is of great importance to Berluti. Every aspect of the customer experience is extremely well thought out and ensures loyalty amongst the select few who own one of their unique, design-driven items.
Berluti’s ultimate goal was to gain a global ecommerce presence that delivered the same high-quality customer experience online as what is provided in-store – namely custom-made products and white-glove service.
OSF Digital helped Berluti to roll-out several websites backed by the Salesforce Commerce Cloud platform within just 5 months. Customization options such as a color picker tool and a heel height selector were added to give visitors the same degree of choice online as what they would receive in-store.