Product Feed for Google Shopping facilitates the integration between a Salesforce Commerce Cloud-based ecommerce website and the Google Shopping marketplace by enabling an easy export of an ecommerce website’s product catalog to the Google Merchant Center account. Through product catalog export, merchants can ensure brand consistency between their Salesforce Commerce Cloud store and the store created on Google Shopping.
With OSF’s Product Feed for Google Shopping, merchants can open new sales channels by leveraging one of the world’s biggest search engines. OSF’s cartridge also empowers companies to offer an enhanced shopping experience with In-App checkout. The In-App checkout capability allows customers to complete their purchase without leaving the marketplace, or it seamlessly sends them directly to the Salesforce Commerce Cloud-based store if the in-app checkout functionality is not available in their location.
“Marketplaces are becoming more and more popular with both B2C and B2B brands because they allow companies to reach new shoppers, expand their customer base, and start selling internationally. Seeing this trend, we developed a product that connects the Salesforce commerce platform with the Google Shopping marketplace and allows for an effortless product catalog sync. This empowers merchants to leverage the numerous sales opportunities of the online marketplace,” says Simion Petrov, VP of Innovation & APAC Client Services for OSF Digital.
OSF Digital, winner of the 2019 Bolty Award for Best Digital Experience in the Retail and Consumer Goods category, the 2019 Partner Innovation Award in the Customer 360 category, and the 2018 Salesforce Lightning Bolt Trailblazer Award for Retail, is a leading global commerce solutions and digital transformation company that provides technology, consulting, implementation and online shop management services to emerging and premier brands, and merchants. OSF's agile approach allows it to scale global growth more quickly and enable companies to enhance the customer experience. With over 250 ongoing projects and eight years of worldwide deployments, OSF delivers connected commerce solutions across channels, devices and locales. HSBC and BDC are OSF Digital's financial partners, and Salesforce Ventures and Delta-v Capital are investors. For more information about OSF Digital, visit: osf.digital