OSF Digital Announces Product Feed for Google Shopping – A New OSF Cartridge for Salesforce Commerce Cloud

The cartridge enables merchants to easily start selling on Google Shopping marketplace

Québec City, Canada – October 01, 2020 – OSF Digital announced today the launch of Product Feed for Google Shopping, a new cartridge for Salesforce Commerce Cloud.

Product Feed for Google Shopping facilitates the integration between a Salesforce Commerce Cloud-based ecommerce website and the Google Shopping marketplace by enabling an easy export of an ecommerce website’s product catalog to the Google Merchant Center account. Through product catalog export, merchants can ensure brand consistency between their Salesforce Commerce Cloud store and the store created on Google Shopping.

With OSF’s Product Feed for Google Shopping, merchants can open new sales channels by leveraging one of the world’s biggest search engines. OSF’s cartridge also empowers companies to offer an enhanced shopping experience with In-App checkout. The In-App checkout capability allows customers to complete their purchase without leaving the marketplace, or it seamlessly sends them directly to the Salesforce Commerce Cloud-based store if the in-app checkout functionality is not available in their location.

“Marketplaces are becoming more and more popular with both B2C and B2B brands because they allow companies to reach new shoppers, expand their customer base, and start selling internationally. Seeing this trend, we developed a product that connects the Salesforce commerce platform with the Google Shopping marketplace and allows for an effortless product catalog sync. This empowers merchants to leverage the numerous sales opportunities of the online marketplace,” says Simion Petrov, VP of Innovation & APAC Client Services for OSF Digital.