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Achieve customer delight through online contextual strategies

Achieve customer delight through online contextual strategies

When done correctly, applying personalisation methods to ecommerce websites can have significant benefits for merchants. By taking an intimate approach to interacting with clients, positive results such as increased sales, reduced cart abandonment rates, and a more positive view of their brand’s image are but a few outcomes that can be gained.

In Achieve Customer Delight Through Online Contextual Strategies, you will learn:

  • why ecommerce personalisation is so important
  • how ecommerce personalisation works
  • what is involved in planning your personalisation efforts
  • how to apply personalisation rules
  • what to consider when measuring your activities
  • tips for optimal personalisation
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