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Executive Team

Gerard Szatvanyi
As a founding member of OSF Digital, Gerry has more than 15 years of experience managing start-ups and medium-size IT businesses and driving them to peak performance. With background in Enterprise Applications, IT Services and Consultancy, Gerry's impressive client and business portfolio sets him in the new breed for global entrepreneurship. Gerry holds a M. Sc. from Laval University, Quebec City. He also holds management and board positions in other start-ups and medium size businesses with IT related activities.
Alin Dorobantu
Also a founding member of OSF, Alin brings over 15 years of experience in Application Development, Product Lifecycle Management and Project Management, combined with exceptional operational leadership and entrepreneurial skills. His consultancy portfolio and successful innovation in enterprise applications have enabled Alin to effectively create operational excellence at OSF. Alin holds a B. Sc. in Computer Science from Bucharest University, one of the most prestigious education institutes in Romania.
Ariel Marciano
Ariel joined OSF in 2021 with more than 10 years of experience as CFO of various multinational companies, including 5 years in the digital transformation business. Prior to that, he held various corporate senior finance positions in multibillion-dollar companies. Ariel is committed to helping OSF streamline growth both financially and strategically. A graduate of Paris-Dauphine University, Ariel is a French CPA (diplôme d’expertise comptable).
Nicolas Castoriadis
Nicolas Castoriadis Executive VP, EMEA
Nicolas graduated from Paris ESLSCA Business School in 1990. He co-founded six companies in different IT fields, where he assured sales management and marketing in an international context. He joined OSF in 2012. Passionate about new technologies, Nicolas has strong expertise in the development and implementation of global ecommerce and CRM programs.
Anna Petriv
Anna Petriv Executive VP, North America
Since 2010 when she joined the company, Anna has helped to build OSF's Salesforce practice from the ground up. With an academic background in computer science, information technology and finance, her career at OSF evolved quickly, holding roles such as Enterprise CRM Consultant, Product Manager and Salesforce Division Director. Presently Anna is responsible for the overall strategy, development, and execution of OSF's North American business, and the coordination of our global Salesforce partnership efforts.
Michael Galet
Michael Galet SVP of Operations
With over ten years of experience in project management for leading IT consulting companies, Michael joined OSF in 2013. His work has been critical to the success of multiple Salesforce Commerce Cloud projects and programs within the company. Michael has advanced into the role of SVP of Operations where he oversees OSF's expansion on a global scale.
Simion Petrov
Simion Petrov SVP of Innovation and Industries
Simion began his career at OSF in 2007 when he entered the internship program as a software developer and quickly ascended within the company holding roles as a team leader and project manager. From 2013 to 2018, Simion established and optimized the company's commerce division, growing the group to over 400 people who delivered over 200 projects, making OSF Commerce one of Salesforce’s top ecommerce partners. He has created new local structures designed to support the company's rapid growth in APAC and LATAM while at the same time, worked on innovation of the company's processes, best practices, and products including the creation of the OSF Product Labs program.
Namita Seth
Namita Seth Chief People Officer
Namita Seth leads OSF Digital’s people and culture teams globally. She has played various roles across talent functions, M&A, setting up and scaling of a digital unit, and a talent pursuit leader for strategic deals. A seasoned executive with 16 years of international experience in a fast-paced technology world, Namita brings a balanced perspective of being a transformation catalyst and an enabler. Namita joins OSF Digital from one of the reputed $10 billion global consulting and digital technology firms, where she served as Vice-President and HR Head. Her most years have been spent in shaping and inspiring organizations to meet growth targets and she has a solid track record in delivering on an ambitious talent agenda.
Andy Travers​​
Andy Travers Chief Revenue Officer
Andy joined OSF Digital as Chief Revenue Officer in May 2022. His focus is on optimizing the sales and marketing teams to scale and exceed OSF Digital’s aggressive growth goals. Andy’s passion is creating and improving sales strategies and methodologies for organizations to enter new markets and generate exponential growth. He has more than 25 years of experience building, leading, and inspiring world-class sales teams for several leading IT companies.
David Amsden
David Amsden SVP of Global Talent Acquisition
David joined OSF Digital in 2021 with more than 25 years of experience working in technology, professional services and digital transformation organizations. His focus has been on attracting and developing high-impact teams for hypergrowth technology scalers and innovators. Prior to joining OSF, he served as Global Vice President of Talent Acquisition & Executive Recruiting & HR Operations at Cognizant Technology Solutions. While there, he helped grow the organization from 2,500 employees to more than 300,000 employees. He also contributed to increasing revenue from $250 million to more than $18 billion. During his tenure, the company became a Fortune 500 company. Earlier in David’s career, he served as Managing Director at Korn Ferry, Vice President at Christian & Timbers and Sr. Consultant at Fenwick Partners. A distinguished graduate of the Virginia Military Institute, David was commissioned as 2nd Lieutenant in the U.S. Army upon graduation. He resides outside of Boston, Massachusetts, with his three daughters and spends his free time cycling, golfing and skiing.
Becky Wright
Becky Wright VP Salesforce Alliance & Marketing
Currently serving as Vice President Salesforce Alliance & Marketing at OSF, Becky joined the team in 2019 first as VP of Field Marketing in North America. With more than 15 years of worldwide marketing and demand generation experience in rapidly growing organizations, Becky plays a major role in driving demand that influences and converts revenue growth globally. With a passion for technology and technical services, Becky is able to introduce and implement marketing and sales enablement efficiencies that deliver strong results and deep business intelligence. Her speaking engagements focus on the marketing strategies behind digital transformation efforts. Becky graduated from Arizona State University and participated in a language immersion program at Universite Laval in Quebec City.
Graham Armitage
Graham Armitage VP of Client Services, Americas
Graham joined OSF in 2018 with more than 20 years of software development, project management and global team development experience. In 2008, following many years of managing web development projects, Graham joined the Demandware client services team, leading the ecommerce implementation of multiple enterprise customers and working extensively with OSF Commerce. After a few years with Salesforce, he now leads OSF's client services division for North and South America where he is responsible for delivery and account management.
Alma Cirikovic
Alma Cirikovic VP of Finance
Alma joined OSF in 2009 and quickly moved her way through the ranks as an Accountant, Group Finance Controller and then VP Finance. Alma holds a Bachelor's degree in Management Accounting and became a Canadian Chartered Professional Accountant in 2013. Since 2017 as Vice-President, Finance she works in a more strategic capacity related to investments, mergers & acquisitions, and financing. Alma's dedication in heading up OSF's acquisition of iFactory Solutions made OSF Global win an award for the 'M&A Transaction of the Year' from the Montreal M&A Club. She has also been directly involved in the equity investment round OSF received from Delta-v Capital and Salesforce Ventures.
Charles-Dimov
Charles Dimov VP of Product Solutions
Charles brings more than 20 years of experience in marketing, sales, product development, and management. With depth and breadth in varied markets, he drives the right go-to-market and demand generation strategies for OSF’s core products. A lifelong learner, he graduated from the University of Waterloo with degrees in management, business economics, and engineering. Charles also holds several certifications in leadership and marketing.
Francois Carrette
Francois Carrette Regional VP, Canada
Francois is an agile and creative corporate entrepreneur, with over 20 years experience in Digital Commerce management. Francois advises companies on growing their business with the right digital solutions that lead to meaningful interactions with their audiences. With a strong marketing and CRM background, particularly in eCommerce project management, Francois makes our customers’ needs an IT reality, based on his constant communication, coordination, and clear understanding of internal project managers and developers. Since Francois joined OSF in 2014, his contributions have been crucial in driving growth of the business in North America, while also creating a great OSF company culture.
Colin Robinson
Colin Robinson Regional VP, UKI
Colin has helped global and local organisations achieve their digital transformation and customer goals over the course of the last 20 years. In this time he has been involved in sales, leadership, general management and client delivery roles in services organisations, with experience across start-ups, scale-ups and global firms. He has a particular interest in innovation.
Adriano Patrao
Adriano Patrao Regional VP, LATAM
Adriano joined OSF Digital in 2018 as part of its acquisition of iFactory Solutions, a company he co-founded and lead since 2003. He has over 20 years of experience in the sales of complex IT services for multi-country enterprise brands in Latin America and North America. Adriano possesses a technical background and experience with B2C/B2B Digital Commerce platforms, as well as Enterprise Customer Experience Management clouds.
Carlo Wolf
Carlo Wolf Regional VP, DACH
Carlo was one of successyou’s founders and served as the CEO of the company until it was acquired by OSF Digital in December 2019. He is now Regional Vice President for the DACH Region for OSF Digital. Carlo has worked for over 30 years in the IT industry, mostly in sales, leadership, and general management roles in large, global organizations as well as in start-ups. Throughout his career, he has been focused on customer relationships, customer success, and innovative technologies.
Ricard Terre
Ricard Terre Regional VP, Spain
Ricard was the cofounder and CEO of SoulEcommerce, a company based in Spain that was acquired by OSF Digital in October 2019. He has more than 20 years of experience in leading the development and implementation of ecommerce projects, as well as general management and sales expertise. Ricard has a financial background and experience in a variety of ecommerce platforms, email marketing tools and CRM systems. He is now the Regional Vice President for Spain at OSF Digital.
Dominic-Stow
Dominic Stow Regional VP, ANZ
Dominic was the co-founder and CEO of Adept Group, a leading ANZ Salesforce Implementation partner specialising in B2B Commerce, until its acquisition by OSF Digital in May 2021. He has over 25 years experience in IT consultancy, with strong delivery, leadership, sales and strategy expertise. Dominic has had a number of advisory board roles and still sits on the Auckland University ICT Industry Advisory Group. In his role as Regional VP, ANZ at OSF Digital, Dominic is responsible for leading the growth of Core Salesforce, B2B and B2C Commerce in Australia and New Zealand.
Adela Szatvanyi
Adela Szatvanyi Regional VP, APAC
With expertise in commerce operations, Adela oversees the business development activities in APAC, directing the region’s digital commerce strategy. During her 10+ years at OSF, she and her team have helped notable brands power up for online growth. Adela has supported global luxury brands, large German sports apparel brands and one of Japan’s oldest cosmetics companies by helping them establish a global commerce presence.
Will Scully-Power
Will Scully-Power Area Vice-President
Will previously co-founded MarketingFX, a digital marketing automation and CRM agency that was acquired by Sqware Peg, Australia’s first Salesforce partner. He joined OSF Digital in 2022 as part of its acquisition of Datarati, a company he co-founded and led since 2009. Will formed a strategic partnership with Salesforce across Australia, New Zealand, and the wider Asia-Pacific region to help organizations digitally transform their customer experiences using data, personalization, and automation.
Jerome Katz
Jerome Katz VP of North America Delivery
Jerome joined OSF Digital in 2022 with 30 years of experience working with customers to achieve success through transformation of their marketing, sales, and customer service operations. He is passionate about the role strategy, process, technology, and people play in achieving an organization’s vision and driving growth. Prior to joining OSF, Jerome served as an Americas Practice Delivery Head for Wipro’s Salesforce practice (Appirio), where he was responsible for leading delivery organizations in the Health and Life Sciences, Retail, Services, Transportation, Communications, Media, Technology, and Consumer Goods industries in the Americas. Earlier in his career, he was a Managing Director in Accenture’s Communications, Media, and Technology practice, where he led numerous CRM transformation programs for large enterprise customers. For the past 15 years, Jerome has worked closely with Salesforce as an enabler of change and a catalyst for transformation.
Mitch Jerine
Mitch Jerine Regional VP, Sales, US
Leading the US Consumer Goods, Manufacturing, and Automotive sales team, Mitch possesses over 30 years of experience in the tech industry and almost ten years in the Salesforce ecosystem. Mitch began his career as a developer and systems implementor before becoming a software entrepreneur. He has designed, implemented, and represented a variety of ERP and CRM software products. Prior to joining OSF Digital, Mitch served in a number of leadership roles at industry leaders Accenture, Salesforce, Cloud Sherpas, and Avionos. Along the way, he has managed many complex global Salesforce programs for customers like Goldman Sachs, AIG, ITT, Merz Pharmaceuticals, the United Nations, and Kodak.
Delphine Hay
Delphine Hay aVP of EMEA Marketing & Business Development
Delphine started working with OSF in 2012, initially in charge of the French subsidiary, she gradually took responsibility for marketing and business development in France, then for Southern Europe and now oversees marketing operations of the EMEA region. Her previous professional experience was focused on helping IT companies (infrastructure companies, software publishers) to develop their activities at the commercial and marketing level.
Paul Balta
Paul Balta aVP of Operations
Paul joined OSF in 2008 as a software developer and during his journey in the company he had multiple roles, from Solution Architect to Project Manager and later on acting as Commerce Operations Director. For the last 10 years Paul helped on improving delivery processes and growing the Commerce practice at a global scale, advancing into the role of Associate Vice President of Operations.
Henrique Andrade
Henrique Andrade aVP of Innovation
Henrique joined OSF Digital in 2018 as part of its acquisition of iFactory Solutions, a company he co-founded and led since 2003. Henrique has over 25 years of experience working with international enterprise companies in several industries (Finance, Telecom, Entertainment, Retail, CPG, Manufacturing). Henrique has a strong technical background combined with the business knowledge to help brands to excel in their Multicloud strategies related to B2C / B2B Commerce platforms as well as a deep experience with integration and analytics solutions.
Oana Andriesanu
Oana Andriesanu aVP of Sales Operations & Strategic Alliances
Creative thinker and energetic leader with 13+ years of experience in global marketing and sales operations, Oana has been contributing to the continuous growth of the company. She designed and implemented marketing strategies, built integrated programs and lead global, cross-functional teams that broke through the noise, and delivered measurable outcomes that drove growth. In her current role, Oana leads design and automation of key sales management reporting for global and regional sales leadership teams, analyzes business trends, tracks key performance metrics, and ensures sales team adheres to corporate sales guidelines and practices.
Maxime Bosvieux
Maxime Bosvieux aVP of Commerce & Performance
Maxime fell into a career in ecommerce early. After earning a degree in philosophy, he joined a startup that was bought two years later by Adeo, a leading European home furniture retailer. At Adeo, he deployed ecommerce in several countries before shifting to a web agency where he led an ecommerce program for major clients such as Galeries Lafayette. After successfully launching his own ecommerce agency, Do You Switch, one of his clients, Ubisoft, hired him to accelerate ecommerce deployments in Europe and Asia. Maxime multiplied deploying ecommerce in more than 70 countries in a tight partnership with OSF Digital. His strong track record with successful ecommerce and marketing performance and his international experience led him to OSF, where he now grows and develops ecommerce for OSF’s clients as an AVP of Commerce & Performance.
Bogdan Stefanescu
Bogdan joined OSF in 2010, previously holding roles as Developer, Team Leader and Project Manager. Since 2018, Bogdan has helped build OSF’s OMS practice. He’s currently responsible for developing new partnerships in the OMS space and oversees the strategy and development of OMS businesses at the global level.
Rafael Diogenes
Rafael Diogenes aVP LATAM & Delivery Center
Rafael joined OSF in 2018 through the acquisition of iFactory Solutions, where he was a partner. He possesses more than 20 years of experience in project delivery, digital transformation and operations leadership. Rafael now leads the operations in Latin America and is responsible for running the delivery centers for B2C LATAM and digital apps. He previously served as Commerce Operations Director in LATAM for OSF. Rafael holds a bachelor’s degree in computer science, an MBA in finance and an MBA in executive management.
J.D. Moss
J.D. Moss General Counsel
J.D. joined OSF in 2021 and leads the company's legal department as General Counsel. Prior to joining OSF, J.D. led enterprise risk for a company with $5 billion in annual revenue, was head of legal for a high-growth global SaaS company that was acquired by a Fortune 500 company, and was a technology transactions attorney at a top international law firm. J.D. is a graduate of the University of Virginia School of Law and was named a ‘Trending 40 Corporate Counsel’ in 2017. J.D.’s extensive experience and expertise is crucial in setting OSF’s legal strategy and enabling OSF to navigate the global business landscape.
Rob Smith
Rob Smith aVP Go-To-Market
Rob has over 20 years of deep ecommerce and digital transformation experience. He joined OSF in 2019 through an acquisition and is responsible for taking OSF's services and products to market, ensuring they are impactful, well-positioned, and serving our customers' needs.
Vincent Hildebrandt
Vincent Hildebrandt aVP of B2B and Core Innovation
Gurkan Ustunkar
Gabriel Cueto aVP of B2B & Core, EMEA Operations & Delivery
Cornelia Dragomirescu
Cornelia Dragomirescu aVP of Core Salesforce
Agile and driven by results, Cornelia leads and is continually growing our global Salesforce Core & Marketing practice. With particular attention to empowering teams, developing talent, and improving delivery processes, Cornelia leads innovation to help companies make the most of their technology investment. Throughout her tenure at OSF, she had multiple roles – from architecture and program management to delivery and rolling out projects on a global scale.

Directors

David Whitecotton
David Whitecotton Global Legal Director
Alexandru Guriuc
Alexandru Guriuc Mobile Division Director
Oana Dereli
Oana Dereli Executive Director, UKI
Tiago Montezuma
Tiago Montezuma Executive Director, LATAM
Gabriel Ciulbea
Gabriel Ciulbea Commerce Operations Director, Americas
JimmyGlynn
Jimmy Glynn Delivery Center Director, Salesforce Experience & Core North America
Carlo Saggese
Carlo Saggese Executive Director of Digital Experience
Michael Joo
Michael Joo Executive Director, Growth
Petrica Caprita
Petrica Caprita Director of Customer Support
James-Richard Bruce
James-Richard Bruce Executive Director, Commerce & Performance
Jagdish Lohar
Jagdish Lohar Commerce Operations Director, APAC
Eric
Eric Bueno Delivery Center Director, Salesforce Marketing & Core LATAM
Carlos Vicente
Carlos Vicente Executive Director, LATAM
Lucas
Lucas Casimiro Sales Director, LATAM
Georgeta Ion
Georgeta Ion Special Projects Director, Finance
Johan Keller
Johan Keller Corporate Controller
John Guillod
John Guillod Director of Financial Planning & Analysis
Iulian Nestian
Iulian Nestian Executive Director LORA Global
Camelia Muresan
Camelia Muresan Program Director
Remy Delannoy
Remy Delannoy Delivery Center Director
Sebastien Kints
Sebastien Kints Delivery Center Director
Gero Grams
Gero Grams Delivery Center Director
Drew Phillips
Drew Phillips Delivery Center Director
Marcel Blaga
Marcel Blaga Delivery Center Director, North America
Elsie Hulst
Elsie Hulst Delivery Center Director, ANZ
Marius Ropota
Marius Ropota Digital Cloud Open Stack Operations Director
Jaume Rosell
Jaume Rosell Commerce Director, Spain
Jordi Puxan
Jordi Puxan Oliva Delivery Center Director, Spain
Luis Antunes
Luis Antunes Delivery Center Director, Portugal
Kris Boyd
Kris Boyd Executive Commerce Director, ANZ
John Tan
John Tan Delivery Center Director, ANZ
Mike Keane
Mike Keane Executive Salesforce & B2B Commerce Director, ANZ
Bunyamin Haran
Bunyamin Haran B2C Delivery Center Director, DACH
Alexandru Bradescu
Alexandru Bradescu IT Infrastructure Director
Dumitru Cherpec
Dumitru Cherpec Security Director
Adrian Lomas
Adrian Lomas Communications and Culture Director
Ramona Marinoaia
Ramona Marinoaia Global Talent Acquisition Director
Calin Brad
Calin Brad People Operations Director
Chris Krikorian
Chris Krikorian Talent Director
Andrei Balota
Andrei Balota Director, Romania & Product Sales
Amanda Doria
Amanda Doria Project Director
Paula Thurnham
Paula Thurnham Delivery Center Director
Hugo Medrado
Hugo Medrado Delivery Center Director
Anna Suding
Anna Suding Sales Director DACH
Bernardine Wu
Bernardine Wu Executive Managing Director
Cynthia Kounaris
Cynthia Kounaris Executive Director, Digital Strategy
Kathy Kimple
Kathy Kimple Executive Director, Digital Strategy
Arthur McManus
Arthur McManus Executive Director, Digital Strategy
Joshua Varon
Joshua Varon Senior Director, Operations, Digital Strategy
Jens Hilbrands
Jens Hilbrands Executive Director, Client Services
Martin Beermann
Martin Beermann Executive Director, Client Services

Tech Directors

Daniel Anechitoaie
Daniel Anechitoaie Technical Director - Commerce Innovation
Orest Bandiul
Orest Bandiul Technical Director - Salesforce Commerce LORA
Roxana Matei
Roxana Matei Technical Director - OMS
Daniela Hagima
Daniela Hagima Technical Director - Commerce Operations
Eric Leung
Eric Leung Technical Director - ANZ
Cristian Pirvu
Cristian Pirvu Technical Director - Eskill
Madalin Sandu
Madalin Sandu Technical Director - Salesforce Commerce, North America
Francis Gariepy
Francis Gariepy Technical Director - Salesforce Marketing Cloud, North America
George Mahesh
George Mahesh Technical Director - Salesforce Commerce, North America
Gopal Nayak
Gopal Nayak Technical Director - Salesforce Commerce, North America

Senior Leaders

Adrian Savu
Adrian Savu Magento Practice Manager
Priscilla Muronaga
Priscilla Muronaga Delivery Manager Marketing Cloud, Brazil
Dana Balta
Dana Balta Delivery Center Manager
Simon Schramm
Simon Schramm Client Services Director, B2C Commerce
Dan Manolescu
Dan Manolescu Program Manager
Judith Paradis
Judith Paradis Program Director
Eugenio Porto
Eugenio Porto Delivery Manager
Alina Asandei
Alina Asandei Delivery Manager
Julien Maes
Julien Maes Financial Manager
Monique Lima
Monique Lima LATAM Financial Manager
Raluca Bujdei
Raluca Bujdei Delivery Manager
Brandon Hand
Brandon Hand Delivery Manager