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Tate

Total Ecommerce Transformation Delivering Great ROI

Tate have four major galleries situated across the UK, housing around 70,000 artworks including a national collection of British and international art. They are a British art institution and a highly-regarded global brand.

The organization was dissatisfied with their commerce platform, so they sought Blueleaf, an OSF Commerce company’s assistance to help the brand enhance and expand its commerce capabilities beyond what it imagined possible. 

OSF implemented an 18-month project to completely redesign and replatform Tate’s ecommerce onto Salesforce Commerce Cloud. This huge programme of work was separated into three projects: tickets & membership, eticketing, and shop and commerce consolidation.

“OSF Digital ha hecho un excelente trabajo entendiendo la complejidad de este Proyecto y desarrollando soluciones que se integraron perfectamente con Salesforce Commerce Cloud. Además, han proporcionado una sofisticada experiencia de usuario a través de un proceso con una complejidad innegable. No estamos seguros de que otros partners tengan las habilidades y la flexibilidad para hacer este tipo de trabajo con el mismo nivel.”

Jon Haworth,

Senior Commercial Systems Manager en Tate

EL NUEVO SITE DE TATE, RICO EN FUNCIONALIDADES, FOMENTA LA IMPLICACIÓN DEL CLIENTE CON LA MARCA
+10%
AUMENTO DEL NÚMERO DE USUARIOS ONLINE
+73%
AUMENTO DE ENTRADAS RESERVADAS DESDE MÓVIL
+101%
AUMENTO EN FACTURACIÓN DE PRODUCTOS DE PATROCINIO
+41%
AUMENTO DE LA PARTICIPACIÓN VOLUNTARIA EN DONACIONES
-15.5%
CAÍDA EN LA TASA DE REBOTE
tate

HACIA UNA EXPERIENCIA OMNICANAL

OSF extended Salesforce Commerce Cloud’s capabilities to handle non-traditional ecommerce products like tickets and memberships. Bespoke middleware was also created and housed in Tate’s Microsoft Azure cloud platform to connect their ticketing system, Enta to Commerce Cloud. Additionally, OSF Commerce designed a slick purchase flow for tickets and memberships, making it as easy as possible for users to buy them on any device. The team greatly improved Gift Aid opt-in on ticket and membership sales, a significant extra revenue stream for Tate. A completely custom front-end was built for Commerce Cloud.


 
Ann Summers
 


Thanks to the work performed by OSF, Tate now have eticketing capabilities including a retrieval mechanism for lost tickets reducing calls to customer services. OSF redesigned and replatformed Tate’s Venda shop site onto Commerce Cloud and consolidated it with the tickets and membership sites.

Tate
Customers can now seamlessly buy a diverse mix of products including standard products (e.g. mugs, t-shirts, books), custom prints, tickets and memberships, all via a single basket and checkout. OSF Commerce innovated the Einstein recommendations engine to avoid making improper recommendations and further enhanced its bespoke middleware to include Trilogy, Tate’s shop product ERP.

Tate now has a powerful, design-driven website that provides its valued members and supporters with the customer experience they deserve.

 

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