OSF Uniting 6 Brands Under 1 Ecosystem for Stern Partners

Optimizing Commerce & Connectivity Across Brands

Download the Full Success StoryA lead investor in a diverse range of companies, Stern Partners owns 20 companies that are operated and managed independently. Founded about 30 years ago, the company is headquartered in Vancouver, Canada.Stern Partners’ brands were siloed and operating with different commerce ecosystems and separate systems integrators. This made it impossible to share ecommerce technology and re-use features. The organization wanted to create a unified system across 6 of its retail brands to connect processes and data for greater efficiency, scalability and profitability.

“We had a variety of vendors supporting our Salesforce platforms but were looking for one that could be a true partner in our collective journey. That required more than just technical skills—it also demanded a firm that would be aligned with our strategy, have capacity and ‘bench strength’ to meet our timelines, and was committed to our success. OSF has delivered on all of those requirements and adapted to our unique corporate culture(s). The highest praise I reserve for a services partner is ‘predictability,’ in that it summarizes simply that they do what they say they will. That is precisely how I think of OSF.”

PETER ROBERTS

Vice President, Technology, Stern Partners

Text 'A MULTI CLOUD, MULTI BRAND SOLUTION' over a stylish indoor dining setting.

Stern Partners wanted to connect their brands and their Salesforce Clouds. The organization selected OSF Digital as the singular partner to create a detailed roadmap to help them achieve this. In a multi-phase digital transformation, OSF is individually optimizing ecommerce for seven of Stern Partners’ retail brands and unifying six of them under one multi-cloud Salesforce ecosystem.OSF Digital is migrating six brands — Bootlegger, cleo’s, Ricki’s, Suzanne’s, Urban Barn and Warehouse One — to Salesforce Commerce Cloud SFRA, using Ref App architecture. We’re also implementing and integrating Salesforce Marketing, Service and Sales Clouds for these brands.By using SFRA, this solution will support the goals to:

Provide a better understanding of customers by unifying data
Reduce the cost of ownership and maintenance
Enable faster speed to market for new features and innovation

Digital collage showcasing fashion, lifestyle, and e-commerce platforms with product displays.

A UNIFIED SALESFORCE ECOYSTEM ACROSS 6 BRANDS

AGILITYTO SCALE AND EVOLVE FASTER

UNIFIEDDATA ACROSS MULTIPLE BRANDS

FASTERSITE AND FEATURE DEPLOYMENT

HIGHERPROFITABILITY ACROSS BRANDS

PROVIDING STRATEGIES AND RECOMMENDATIONS

As we work to unify the six brands into one ecosystem for Stern Partners, we’re also optimizing and improving each brand’s existing commerce system and storefront to improve the user experience and streamline their respective technology stack.

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