OSF’s Multicloud Solution Enhances Perfumes & Companhia’s Ecommerce

Revamping the Digital Customer Experience of Perfumes & Companhia

Download the Full Success StoryPerfumes & Companhia offers its customers quality perfumery and cosmetics, personalized advice, and aesthetic services such as mini-facials, makeup, manicures, pedicures, and eyelash extensions. Perfumes & Companhia opened its first store in Portugal in 1997. The company was awarded the Consumer Choice Award 2022 in the Perfumery category for the fifth consecutive year.Focused on delivering superior in-store customer service with care and beauty counseling, Perfumes & Companhia also wanted to ensure the same high level of customer service and experience online.The company aimed to enable omnichannel capabilities, grow its online presence, and improve customer experience and engagement through best-in-class solutions. Perfumes & Companhia was looking for a scalable, feature-rich, mobile-friendly solution, capable of supporting the high demand during special events and empowering them with a 360° customer view.

“OSF’s technical team did an excellent job implementing Salesforce’s “3 clouds”: Service, Marketing, and Commerce. They have extensive knowledge of Salesforce platforms, and this made us save a lot of time and work in the numerous integrations. During the project, both teams worked side-by-side in one single task force, and we had very good project control. We delivered on time and within the defined budget.”
DIOGO CALDEIRA PINTO
Chief Information Officer at Grupo Arié

“This was a multidisciplinary project that required the input and collaboration of several teams across internal departments and external partners. OSF’s talented team, which was always available to guide us and help us through the process, proved to have a solid knowledge of Salesforce products. On the other hand, their project management skills were crucial to keeping us on track and ensuring that all the requirements of this multi-cloud project were fulfilled with quality. This project allowed us to improve our technological landscape and processes and to be more prepared to embrace future challenges, consolidate our leadership, and above all, deliver our customers the best experience.”
AMÉLIA SOUSA
E-Commerce Lead at Perfumes & Companhia

OSF Digital’s multicloud solution leverages Salesforce Commerce, Marketing, and Service Clouds. While Perfumes & Companhia continues to rely on Zendesk for customer service support, as well as its existing SMS gateway solution, Service Cloud supports integration between the company’s Core system and Marketing Cloud.We deployed an innovative solution tailored to Perfumes & Companhia’s needs and enabled a 360º customer view across channels.OSF’s solution delivered new and complex ecommerce capabilities to Perfumes & Companhia. Intricate promotional activities led to customizations of a typical out-of-the-box SFRA solution, with specific promotional rules and presentation layers applied.

STRENGTHENED ECOMMERCE AND MARKETING

GREATERVISIBILITY OF CUSTOMER DATA

MOREPERSONALIZED COMMUNICATION

BETTERCUSTOMER EXPERIENCE

IMPROVEDSITE STABILITY

INCREASEDDIGITAL PRESENCE

ENHANCEDONLINE SALES

A SEAMLESS PATH TO PURCHASE

The implementation of OSF Digital cartridges for Salesforce Commerce Cloud offers Perfumes & Companhia innovative ways to engage with its customers:

With Store Locator, customers can find their closest store based on their current or approximate location, determined using the geolocation service provided by Salesforce Commerce Cloud.
Back in Stock lets customers opt in to alerts for temporarily unavailable items.
BlogLINK helps merchants integrate their WordPress blog with the Salesforce Commerce Cloud-based ecommerce store to improve content management and deliver a personalized customer experience.

THIS SOLUTION MAY BE RIGHT FOR YOU IF YOU WANT TO:

Improve customer experience and engagement
Increase flexibility and agility in dealing with business challenges
Increase digital presence and brand awareness
Prepare for high-demand periods (Black Friday, Christmas, etc.)
Bring the store experience to online channels
Gain a 360º customer view across channels
Improve customer segmentation for personalized communication

Download the Full Success Story