OSF Digital successfully revamps Harvey Nichols’ loyalty strategy.

High-end loyalty strategy for the ultimate customer experience

Download the Full Success StoryHarvey Nichols is a national brand in the UK with a history of 191 years. Recognized as the United Kingdom's premier luxury fashion retailer, Harvey Nichols is also renowned for its high-end beauty merchandise, premium food, selection of wine, and fine dining in award-winning restaurants."The place to be" for exclusive, niched shopping enthusiasts, Harvey Nichols displays accessible, everyday collections with the same poise. Focused on offering clients an improved experience, Harvey Nichols were looking to upscale their loyalty strategy to retain customers and increase customer lifetime value.

“In luxury fashion retail, customer engagement is crucial. To forge long-lasting customer loyalty, we needed to ensure that our new loyalty program could deliver personalized experiences with a sense of exclusivity and high-class treatment. OSF Digital’s implementation of the Salesforce Loyalty Management solution empowered us to launch a highly flexible loyalty program, able to meet our business needs and exceed our customer expectations.”

TOMAS TAUJANSKAS

Product Owner – Salesforce, Harvey Nichols

OSF Digital implemented Salesforce Loyalty Management to help Harvey Nichols launch a new loyalty program with improved functionality and flexibility. This new loyalty program goes beyond average benefits, offering clients truly exclusive experiences:TECH STACK

AN IMPROVED LOYALTY PROGRAM, QUICK TO LAUNCH, EASY TO MANAGE:

15% BOOSTin the frequency of spend

22% GROWTHof ATV

37% INCREASEin reward redemption

HOLISTICVIEW ON CLIENT PREFERENCES

IMPROVEDBRAND VISIBILITY AND CUSTOMER ENGAGEMENT

INCREASEDCUSTOMER LIFETIME VALUE AND ROI

Free drinks in-store
Discounts on beauty and grooming
Discounts in selected bars and restaurants
Kids eat free of charge
Beauty school experience
Special occasion dinners

Salesforce Loyalty Management provides Harvey Nichols with a centralized view of all loyalty program data, including program performance and complete customer profiles, empowering its team to make better-informed decisions on the direction of its loyalty strategy.

THIS SOLUTION MAY BE RIGHT FOR YOU IF YOU:

Want to improve customer engagement and retention.
Would like to appeal to various buyer categories.
Have a complex loyalty system and need to organize data better.
Want to stay connected to your customer needs.
Want to offer a better shopping experience and boost ROI.

Download the Full Success Story