Domaine Chandon’s Ecommerce Transformation with Subscription Program

A CONNECTED COMMERCE TRANSFORMATION

Download the Full Success StoryEstablished in 1973 by Moët et Chandon, Domaine Chandon became the first French-owned sparkling wine venture in the United States. For over forty years now, Domaine Chandon combines traditional French techniques and winemaking knowledge with the beautiful, sun-ripened fruit of California to craft sparkling wines of the highest quality.Domaine Chandon was operating on a WordPress site that couldn't keep up with the brand's expectations of a high-performing webstore, and lacked features to drive conversion. Additionally, the site lacked a robust Club ecommerce experience, which caused churn among existing members. Domaine Chandon's site required significant support from the IT organization and did not allow business users to easily support their marketing goals. The company needed extensive, granular customer data in order to serve its customers better, with a more personalized and highly customized customer journey to help them manage inventory and profits, and make better business decisions.

“At Domaine Chandon, we pride ourselves on delivering exclusive and immersive customer experiences in person, and we wanted to elevate our digital footprint so we could serve our customers the same personalized, high-touch experience when they visit our website or through Club Chandon. Thanks to OSF Digital’s implementations, we are now able to connect with new customers, while also enhancing our existing relationships, through personalized offerings, impeccable service, and, of course, our award-winning wines, delivered right to customers’ doorsteps.”

ALEXANDRA EVANS,

DTC Digital Experience Manager, Domaine Chandon

OSF Digital replatformed Chandon.com onto a Salesforce Commerce Cloud SFRA solution. This scalable, customizable SaaS ecommerce platform enabled Domaine Chandon to create a thoughtful digital experience that achieves both brand and commerce visions. Additionally, OSF integrated Commerce Cloud with Sales Cloud to ensure increased visibility across channels.To help Domaine Chandon offer its customers unique membership experiences, OSF implemented Club Chandon. This tailor-made development, built on top of OSF’s Smart ORDER REFILL Salesforce Commerce Cloud cartridge, allows club members to subscribe for recurring and fully customizable shipments of wine, including limited editions and special cuvées, crafted exclusively for members.OSF’s custom-made development gives Domaine Chandon continual opportunities to connect with and build lasting relationships with their valued customers. Club Chandon members are delighted with the brand as they enjoy a more immersive and engaging experience, allowing them to:

Subscribe to regular shipments of exclusive and library wines.
Receive invitations to members-only events.
Receive first access to fully customizable shipments of pre-release wines, library wines, large format bottles, and limited release selections.
Access exclusive areas of the Domaine Chandon winery estate.
Enjoy special pricing to winery experiences.
Join complimentary winery tours and tastings.

The work OSF performed for Domaine Chandon improves the performance of the brand's ecommerce offering. Club Chandon empowers the brand to provide exclusive elevated customer experiences, directly reflected in its online growth.Download the Full Success Story