OSF Digital Launches Agentforce Operations Practice

New global practice builds on OSF Digital’s early leadership in Agentforce Operations, combining proprietary IQ IP, Forward Deployed Engineering, industry playbooks and customer enablement to move agentic AI from experimentation into production San Francisco, CA (September 9, 2026) — OSF Digital, an AI-forward, Salesforce-centric consulting services company helping global enterprises navigate technology complexity and modernize their operations, today announced the launch of its global Agentforce Operations practice, formalizing a capability that has already positioned the company at the forefront of enterprise agentic transformation.OSF Digital’s Agentforce Operations leadership was forged early. One of its earliest programs was Salesforce Customer Zero, working with Salesforce itself as it applied Agentforce Operations within its own business. That proximity to the technology, operating model and emerging delivery patterns gave OSF early practical experience that has since been codified into its IQ IP, Forward Deployed pods, implementation playbooks, governance frameworks and customer enablement programs. That experience was followed by the first financial services deployment of its kind worldwide. As one of Salesforce’s Forward Deployed Engineering strategic partners globally, OSF has developed an integrated approach for taking agentic use cases beyond experimentation and into complex, production-scale enterprise operations. Agentforce Operations creates a new execution layer for complex business processes by transforming unstructured inputs, including emails, spreadsheets and documents, into coordinated workflows powered by autonomous agents. Rather than simply assisting or routing work, these agents can execute tasks across systems, teams and workflows, enabling faster cycle times, reduced manual effort, improved accuracy and more consistent operational outcomes. “Agentforce Operations represents the next major evolution of agentic AI within the enterprise,” said Sean Catlin, EVP, Global Head of Strategy at OSF Digital. “The first wave focused largely on conversational AI and transforming the CRM experience. The next wave is about redesigning how work itself gets done across finance, procurement, HR, supply chain, customer operations and other complex functions by orchestrating agents around complete end-to-end business processes.”

From early leadership to a repeatable enterprise capability

OSF Digital’s Agentforce Operations practice is built on lessons from some of the earliest enterprise programs in the market. Rather than treating each deployment as a standalone technology project, OSF has turned that experience into a repeatable model that helps organizations identify the right opportunities, prove measurable value quickly and build the capability required to scale. At the center of that approach is OSF Digital’s proprietary Agentforce Operations IQ IP. It brings together business process intelligence, industry insight, use-case patterns, value frameworks, delivery knowledge and governance experience developed through real-world deployments. The aim is to give customers a more complete view of where agentic AI can create value, how processes need to change, what organizational capabilities are required and how solutions can be governed and scaled.

Agentforce Operations Surround Sound IP: A proprietary framework that combines process intelligence, industry insight, use-case patterns, value assessment, delivery experience and governance.
Compact Forward Deployed Engineering pods: Typically three to four specialists bringing together industry expertise, applied AI, Salesforce architecture, engineering and organizational change.
Industry and functional process libraries: Reusable patterns that help customers identify high-value opportunities across finance, procurement, supply chain, servicing and customer operations.
Implementation playbooks: Proven delivery patterns, decisions and controls that help move priority use cases into production quickly without starting from first principles each time.
Governance and operating-model frameworks: Practical models for agent oversight, controls, risk management, human intervention, performance management and continuous optimization.
Training and enablement: Programs that help customer teams adopt the same methods and working behaviors used by OSF’s Forward Deployed teams, building internal capability alongside delivery.
Value and prioritization frameworks: A structured approach to assessing opportunities against measurable operational outcomes rather than technology experimentation alone.

Building customer capability, not dependency

A central part of the practice is capability transfer. OSF Digital has developed customer training and enablement programs based on the approaches used by its own Forward Deployed Engineering teams. These programs help business, technology and transformation teams learn how to identify processes suitable for agentic redesign, rapidly prototype new ways of working, validate value with users, establish the right controls and move successful use cases into production. “The organizations that will get the most value from agentic AI are those that learn to operate differently themselves,” said Catlin. “We are increasingly helping customers adopt the methods, behaviors and playbooks that our own teams use, so they build internal capability at the same time as we deliver the technology.” This represents a shift from traditional transformation programs built around lengthy requirements phases and sequential implementation. OSF’s Forward Deployed model puts business specialists, AI practitioners and Salesforce experts directly into the problem, enabling teams to discover, build, test and refine new operating models around working solutions. The objective is simple: create value in weeks and establish the foundations for enterprise scale in months.

Moving beyond pilots into business transformation

Enterprise interest in agentic AI has accelerated rapidly, but many organizations remain constrained by isolated proofs of concept that do not translate into measurable operational change. Scaling agentic technology into production requires more than deploying agents. It requires organizations to rethink processes, decision rights, controls, employee roles, data access and the interaction between people and digital labor. “Most enterprise processes were designed around human execution, organizational hand-offs and systems that were never intended to operate autonomously,” said Catlin. “Agentforce Operations gives organizations the opportunity to redesign those processes around AI-native execution. The technology matters, but the larger transformation is how work, teams and operating models change around it.” OSF Digital’s practice therefore starts with business outcomes. Advisory-led process discovery and prioritization are used to identify areas where agentic execution can materially improve cost, speed, service, quality or capacity. Priority opportunities are then taken through compact Forward Deployed engagements, allowing customers to validate both the operational model and the business case before scaling successful patterns across functions, geographies and business units.

Building the foundation for the Agentic Enterprise

Agentforce Operations is also an important foundation within OSF Digital’s broader AI strategy. While the practice focuses on redesigning and automating complex enterprise processes, OSF continues to invest in adjacent capabilities that allow Salesforce to operate within an increasingly open enterprise AI ecosystem. This includes OSF Digital’s Headless 360 specialization, helping organizations create new AI-powered experiences while retaining Salesforce as a core platform for enterprise data, trust, governance and process orchestration. Together, these capabilities help customers progress from individual AI use cases towards a broader Agentic Enterprise, where human and digital workers operate across connected processes, systems and AI technologies under a consistent governance and operating framework. The launch of the global Agentforce Operations practice formalizes OSF Digital’s continued investment in this market, including further development of its IQ IP, expansion of its Forward Deployed Engineering capability, industry-specific process offerings, customer enablement programs and reusable implementation playbooks. The practice provides global delivery coverage across AMER and EMEA, with continued expansion across LATAM and APAC.

Shaping What Comes Next in Agentic AI

OSF Digital’s work with Salesforce goes beyond delivering AI to helping shape it. Through its participation in Salesforce AI Labs, Salesforce’s environment for unreleased tools, prototypes, and in-progress research, OSF works directly with pre-GA capabilities and provides practical, field-tested feedback that helps share how they evolve. This access gives OSF Digital a unique and early view into where Salesforce agentic AI is heading. Through AI Labs, OSF's Forward Deployed teams are actively involved in testing emerging capabilities against real customer challenges, translating those learnings into new use cases and delivery patterns, and bringing that product intelligence directly into customer engagements, allowing clients to move faster and make decisions with greater confidence than public product roadmaps alone allow.

About OSF Digital

OSF Digital is an AI-forward, Salesforce-centric consulting services company helping global enterprises navigate technology complexity, modernize their operations, and turn AI and data into measurable business impact. With 20 years of hands-on Salesforce experience and deep platform (multi-cloud) expertise, OSF guides clients from strategy to implementation to managed services across industries. We get our customers to value, faster—whether by modernizing legacy systems, unlocking Customer 360 with data, or creating the digital workforce with Agentforce. Known for our award-winning delivery and distinctive partnership mindset, we act as an expert extension of our clients’ teams to deliver lasting impact and measurable results. With regional hubs across North America, LATAM, EMEA, and APAC, we combine global reach with personal, high-touch delivery. For more information about OSF Digital, visit osf.digital. Salesforce, and others are among the trademarks of Salesforce, inc. All trademarks and trade names mentioned herein are the properties of their respective holders and hereby acknowledged.

OSF Digital Launches Global Agentforce Operations Practice to Accelerate Enterprise-Scale Agentic Transformation