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Mahou San Miguel

Mahou San Miguel grows revenue by up to 40% with real-time data

Mahou San Miguel, Spain’s leading beer company, embodies the rich tradition of Spanish brewing. Founded in 1890 in Madrid, the brand evolved from a local favorite to a global ambassador of Spanish beer culture. Known for their high-quality beers, including non-alcoholic and mixed varieties, Mahou San Miguel is synonymous with innovation, taste, and a steadfast commitment to customer satisfaction.

The group aimed to retain customers and enhance their experience navigating the online store (Tienda Mahou San Miguel). They wanted to grow brand visibility online, reduce unregistered customers, particularly guest users, and facilitate information sharing and acceptance of commercial communications to strengthen customer loyalty.

Mahou San Miguel aimed to continuously add value as a brand and build a community of beer aficionados. Already relying on a robust Salesforce CRM with Service and Experience Cloud, Mahou San Miguel was ready to update their technology stack.

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GROWING SALES WITH A DATA-POWERED, LOYALTY-ENHANCED ECOMMERCE SYSTEM
+39.03% REVENUE AUGMENTATION
+26.15% ORDERS INCREASE
+224.44% VISITS GROWTH
+15% INCREASE IN PURCHASE FREQUENCY
+12% INCREASE IN AOV
INCREASED COMMUNITY OF DEVOTED CUSTOMERS
ELEVATED SEGMENTATION & DATA-DRIVEN INSIGHTS
ENHANCED CUSTOMER RETENTION
Mahou San Miguel

Leveraging Salesforce solutions, OSF Digital created Mahou San Miguel’s ecosystem in an ambitious collaboration of 6 years and counting. Our innovative solutions have been pivotal in Mahou San Miguel’s growth journey, enhancing customer engagement and operational efficiency.

Through strategic integrations and customizations, we empowered the company to optimize their online presence and customer interactions, enabling hyper-personalized marketing experiences. The following advancements have positioned Mahou San Miguel as a leader in the competitive brewing industry:

  • Salesforce Commerce Cloud customizations and integrations with Service and Experience Clouds, creating Tienda Mahou San Miguel to enhance online store management, improve user experience, and increase sales.
  • Implementing loyalty Management, developing a strategy, developing custom segmentations, and integrating a voucher system boost customer engagement and lifetime value.
  • The B2C-CRM Connector replaces service and commerce integration, streamlining operations and improving efficiency. The Service and Marketing Cloud connector enhances communication and marketing efforts. Integrating Commerce Cloud and Marketing Cloud strengthens marketing strategies and customer interactions.
  • Loyalty Management and Data Cloud integration with the buyer and non-buyer segments provide targeted marketing and improved real-time customer insights.
Mahou San Miguel

A PARTNERSHIP OF INNOVATION

  • “Experiencias” involved designing and implementing interactive experiences to engage beer enthusiasts in purchasing immersive events and exclusive tastings.
  • The Brands’ Corner showcases Mahou San Miguel’s history and product range through interactive storytelling, while personalized label creation allows customers to design custom beer labels.
  • Our tiered loyalty program with detailed segmentations offers tailored rewards and experiences, enhancing customer engagement and interaction.
Mahou San Miguel
Mahou San Miguel

THIS SOLUTION MAY BE RIGHT FOR YOU IF YOU WANT TO:

  • Increase customer retention and lifetime value.
  • Strengthen brand loyalty and customer relationships.
  • Enhance brand visibility and market presence.
  • Drive sales growth through personalized customer experiences.
  • Foster deeper customer connections and engagement.
  • Gain competitive advantage with innovative strategies.
  • Improve customer satisfaction and brand perception.
  • Leverage data-driven insights for targeted marketing.
  • Expand your customer base and reach new markets.
  • Optimize operational efficiency and streamline processes.
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