OSF Digital's Multi-Cloud Approach Enhances Superdry's Customer Experience
London, U.K. (November X, 2025) OSF Digital, a Salesforce consulting and digital transformation leader with proven AI and multi-cloud expertise, is pleased to announce the successful strategic partnership with Superdry and delivery of Superdry’s scalable multi-market solution. This collaboration has established Superdry's global ecommerce ecosystem, providing a fully integrated and scalable solution across diverse markets. By enhancing seamless operations, this initiative has significantly boosted the brand's worldwide reach. As part of this alliance, OSF Digital spearheaded a Salesforce rollout, beginning in Ireland and Poland, and rapidly expanding to 16 countries.
"Working with Superdry has been a rewarding experience," said Garry Larner, Managing Director, OSF Digital. "Our #ONETEAM approach and multi-cloud expertise have enabled us to deliver a fully integrated Salesforce ecosystem, supporting Superdry's ambitious global expansion."
Superdry, a distinctive global fashion brand known for its unique blend of British design, vintage American style, and Japanese-inspired graphics, faced challenges with its previous highly customized in-house ecommerce platform. The transition to Salesforce's scalable technology allows for millions in cost savings for the company.
OSF Digital's provided Superdry with a strategic solution, consolidating their service and technology needs into a comprehensive package. This approach simplified vendor interactions and allowed Superdry to concentrate on core business objectives. With OSF Digital’s expertise, Superdry now operates a fully unified, agile, and scalable ecommerce system achieving:
- 40% boost in operational efficiency
- 25% increase in customer experience
- 30% higher scalability and flexibility
“We are thrilled with the results of our partnership with OSF Digital. Their proficiency and support have been crucial in enhancing our digital presence and ensuring a seamless customer journey,” said Charlotte Wilson, Director of Ecommerce, Superdry.
“OSF’s deep expertise in Salesforce, combined with their innovative use of AI, has allowed us to create a truly unique and tailored online experience for our customers. OSF Digital has been instrumental in launching our new websites, delivering a more intuitive and visually stunning digital platform that engages customers from the first click through to checkout,” said Mark Carey, Head of Technology, Superdry.
“Our partnership with Superdry is a testament to our dedication to transforming retail experiences. By integrating advanced Salesforce solutions, we've not only enhanced Superdry's operational efficiency but also enriched their customer interactions, setting a new standard in the fashion industry,'" said Oana Dereli, AVP of Retail, OSF Digital.
Looking ahead, OSF Digital will continue to support Superdry with a 24/7 support program and plans to implement Salesforce Service Cloud and Salesforce Loyalty Management. The ongoing collaboration aims to enhance Superdry's digital transformation journey, ensuring they remain at the forefront of the fashion industry.
To learn more about OSF Digital, visit: osf.digital
About OSF Digital
OSF Digital is a Salesforce-first consulting partner helping organizations turn AI, data, and trust into measurable business impact. With 20 years of hands-on Salesforce experience and deep platform (multi-cloud) expertise, OSF guides clients from strategy to implementation to managed services across industries.
We get our customers to value, faster—whether by modernizing legacy systems, unlocking Customer 360 with data, or creating the digital workforce with Agentforce. Known for our award-winning delivery and distinctive partnership mindset, we act as an expert extension of our clients’ teams to deliver lasting impact and measurable results. With regional hubs across North America, LATAM, EMEA, and APAC, we combine global reach with personal, high-touch delivery. For more information about OSF Digital, visit: osf.digital.
