Transforming Commerce, Sales, and Marketing with a Connected Salesforce Ecosystem
A leading hardware and construction materials manufacturer partnered with OSF Digital to modernize commerce, sales, and marketing operations while creating a connected foundation for growth and customer engagement.MODERNIZING CUSTOMER-FACING OPERATIONS WITH SALESFORCE
A hardware and construction materials manufacturer partnered with OSF Digital to consolidate commerce experiences, modernize sales processes, enhance customer engagement, and connect critical business systems through an integrated Salesforce ecosystem designed for long-term scalability.- Salesforce B2B Commerce modernization with enhanced customer self-service capabilities
- Unified sales operations with Sales Cloud
- AI-supported selling with Einstein
- Territory planning and KPI management with Salesforce Maps
- Personalized marketing, advanced segmentation, and customer journey optimization with Marketing Cloud Next
- MuleSoft integrations across ERP, inventory, pricing, and customer systems
THE IDEAL PARTNER TO POWER MARKETING PRODUCTIVITY AND CAMPAIGN EXECUTION WITH AI
OSF Digital acted as both a strategic advisor and delivery partner, helping modernize customer-facing operations, streamline processes across multiple systems, enable AI-driven productivity, and establish a scalable platform that supports continuous business evolution.THIS SOLUTION MAY BE RIGHT FOR YOU IF YOU WANT TO:
- Consolidate multiple commerce environments into a unified experience
- Improve customer self-service capabilities
- Connect sales, marketing, and commerce operations
- Gain greater visibility into sales KPIs and territories
- Personalize customer engagement at scale
- Reduce manual marketing effort
- Integrate ERP, inventory, pricing, and customer systems
35%REDUCTION IN MARKETING EFFORT
15%INCREASE IN CUSTOMER ENGAGEMENT
IMPROVED CONVERSION PERFORMANCE