More than ever, consumers want to buy when and where they want. They expect personalized experiences, free shipping and outstanding customer service from the first touchpoint through post-purchase contacts.

• 66% of customers expect companies to understand their unique needs and expectations
• 52% of customers expect offers to always be personalized — up from 49% in 2019
• 83% of customers expect flexible shipping and fulfillment options such as buy-online-pick-up-in-store

Meeting customers where they are is no longer a goal—it’s a necessity. And increasingly, that means selling direct. Companies that want to scale their business and expand their direct sales need a comprehensive strategy that prioritizes customer experiences across channels and uses best-in-class ecommerce solutions to drive D2C channel engagement.

Download this eBook by OSF Digital and Digital River to get deep insights on how to develop a smart digital roadmap that will future-proof your business by boosting your company’s ecommerce capabilities to meet customers on their terms.