Best practice makes perfect. Our Best Practice Checklists and Key Questions are your guides for getting the most out of your commerce and omnichannel strategies. Cross-check our recommendations against your experiences and ask the right questions to determine the best technology solutions and vendors for your situation.

Looking to deliver personalized experiences across channels, but don’t know where to start? Our guide with 9 personalization best practices ensures that your personalization efforts are efficient and positions you to deliver meaningful customer journeys. You’ll also get a comprehensive list of questions to ask providers so you can make the best decisions when selecting a personalization solution for your business.