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Digital Marketing Manager

Department

Marketing

Location

Romania, Ukarine

Posted

November 16, 2020

If you live and breathe all things digital, we want to talk to you.

We are looking for a Digital Marketing Manager to develop, implement, track, and optimize our presence across a wide variety of digital channels and devices. This person will be responsible for the development, launch and analysis of a high volume of paid media campaigns, as well as our organic online presence. The ideal candidate has demonstrated experience with a minimum of 5 years’ experience in B2B digital marketing, and can quickly understand, manage, and support initiatives that will contribute to the goals and success of our campaigns. They are fully up-to-date with the latest trends and best practices used within the industry and are able to develop strategies that deliver. This is a global and highly collaborative role and you will be a part of the Global Marketing team.

As a Digital Marketing Manager, you WILL:

  • Plan and successfully manage paid media channel budgets
  • Analyze campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts
  • Lead testing for ad creative, landing pages and other points of the purchasing funnel
  • Closely track and optimize keywords bids, impressions share, quality score, and other important metrics, and develop reporting on performance by channel, both globally and regionally
  • Measure and report appropriate high level KPIs and regularly share results and insights with executives, showing digital marketing ROI
  • Lead forecasting and budget management for all digital marketing channels
  • Continually evaluate, recommend, and test full spectrum of performance media channels, including emerging platforms
  • Assess and improve the user journey both onsite and offsite and use your robust analytical capabilities to evaluate the end-to-end customer experience across multiple channels and touch points
  • Ensure that our online presence is optimized for search engines and we are running effective paid media campaigns
  • Lead the digital business transformation end-to-end process (market audit, recommendations followed by strategy implementation)
  • Have a keen understanding of business goals and our go-to-market strategy to ensure our efforts are aligned
  • Keep all regional stakeholders informed on global demand generation programs, and work closely with them to localize digital campaigns in their region

As a Digital Marketing Manager, you HAVE:

  • A minimum of 5 years’ experience in B2B digital marketing management, digital brand building, and accelerated demand generation programs focused on a mix of paid media and organic strategies
  • Proven leadership skills with demonstrated experience leading a digital marketing team
  • Excellent communication skills and the ability to use data and informed reasoning to persuade others and influence outcomes
  • Experience in identifying target audiences and conceptualizing creative digital campaigns that engage, inform, and generate leads
  • Strong facility with web analytics, A/B testing tools, campaign management platforms, 3rd party ad servers, tag management solutions, and DSPs
  • High knowledge in AdWords, Facebook Ad Manager, Google Analytics, Google Tag Manager, Google Search Console and/or Bing Ad
  • Strong familiarity with performance-based concepts like CPA and ROI
  • Experience of Paid, Owned, Earned, aspects of digital marketing
  • Proven experience in defining and implementing global and local paid media campaigns
  • Proficiency in managing moderate to large scale PPC campaigns in a variety of different business verticals
  • Solid analytical skills and data-driven thinking
  • Advanced spoken and written English skills, and eager to work in a global multi-cultural organization

As an OSF employee, you will ENJOY:

  • The ability to work remotely
  • A flexible working schedule
  • Complimentary certifications and training
  • Performance evaluations that lead to financial compensation
  • The chance to work with leading international companies
  • A competitive medical plan

OSF’s Values

Work from anywhere deliver everywhere
WORK FROM ANYWHERE AND DELIVER EVERYWHERE
Outperform for Accelerated Growth
OUTPERFORM FOR ACCELERATED GROWTH
Focus on Results
FOCUS ON RESULTS
Drive Change and Innovation
DRIVEN BY CHANGE AND INNOVATION
One Team
ONE TEAM